1851

<a href="https://www.iwgplc.com/en-gb/develop-a-location?utm_source=1851franchise.com&utm_medium=article&utm_campaign=international-workplace-group-on-the-15-minute-commute-2720476" target="_blank" rel="nofollow">International Workplace Group (IWG)</a>, the largest provider of flexible workspaces, with over 3,500 locations in 1,200 towns and cities in over 123 countries worldwide, recently published a white paper titled “<a href="https://assets.iwgplc.com/image/upload/v1620812137/IWG/MediaCentre/xsndewyg2co5d2va6dgq.pdf?utm_source=1851franchise.com&utm_medium=article&utm_campaign=international-workplace-group-on-the-15-minute-commute-2720476" target="_blank" rel="nofollow">The 15 Minute Commute</a>.” Backed up by new research conducted with FTSE 250 companies, the report shows how the new planning concept of the 15-Minute City, now being adopted worldwide, can help make the hybrid working paradigm a long-lasting reality.“Just when local cities and towns seemed to be dying, COVID-19 may have come along and saved them,” said&nbsp;<a href="https://lu.linkedin.com/in/markdixoniwg?utm_source=1851franchise.com&utm_medium=article&utm_campaign=international-workplace-group-on-the-15-minute-commute-2720476" target="_blank" rel="nofollow">Mark Dixon</a>, Founder and CEO of IWG. “The realization of the 15-Minute Commute will be one of the pandemic's most dramatic and long-lasting legacies. What were previously sleepy dormitory towns are set to become vibrant centers for work and community life.”<h4>Loving Local</h4>With the pandemic-fueled lockdowns, people all over the world rediscovered the joy of their local neighborhoods. Working from home and avoiding a commute saves workers an average of 50 minutes each way and significant money. Additionally, the white paper notes that local small businesses are seeing revitalization as people spend more time and money in their own neighborhoods.&nbsp;And workers aren’t so eager to go back to the old ways. In a survey by IWG in November 2020, 77% of employees said a place to work closer to home would be a must-have for their next job move.&nbsp;<h4>The 15-Minute City</h4>Even before the pandemic, people realized that spending so much time in transit was no way to live. The idea of the 15-Minute City was primarily developed by French academic Carlos Moreno, who described the concept as “a place where work, home, shops, entertainment, education and healthcare are all available by foot or bicycle within the same time a commuter might once have waited on a train platform.”“We need to reinvent the idea of urban proximity,” said Moreno. “We know it is better for people to work near to where they live and, if they can go shopping nearby and have the leisure and services they need around them too, it allows them to have a more tranquil existence.”<h4>Making it Work</h4>As city leaders and planners contemplate how to satisfy the changing needs of a post-COVID populus, the idea of the environmentally friendly, sustainable, health-enhancing 15-Minute City is finding support worldwide. The IWG white paper notes that cities like Paris, Milan, Edinburgh, Madrid, Portland, Detroit and New York City are all working on developing the concept.&nbsp;“In the future, big cities will need to provide not only all the amenities that people need but also a blend of accommodation so that workers can work and live in close proximity,” said Dixon.<h4>The Final Piece of the Jigsaw</h4>Perhaps one of the most significant factors in achieving the concept of the 15-Minute City is answering the question: where will people work? Hybrid working is now generally accepted as the primary model for the future of work. While many people think of the hybrid working model as a dichotomy — working from home and in a corporate office — IWG points out that there is a growing awareness around a third option: working from a flexible workspace close to home. This is often referred to as a ‘hub-and-spoke’ model, which offers workers the option of working in a satellite office closer to home.New research by IWG has found that “three times the number of FTSE 250 companies are currently looking to use a hybrid model compared to those intending to carry on in the same way as pre-pandemic. As a result, businesses are reassessing their office space, with 38% downsizing across the board and 42% looking to either move to or invest in a shared office.”The white paper notes that this hub-and-spoke model offers a win-win for everyone involved. For companies looking to invest in flexible satellite workspaces, the hub-and-spoke model can save money on fixed real estate costs while allowing employees to work in a modern, professional and well-equipped setting. The hybrid model also opens up the labor pool and provides more jobs for people in local communities.&nbsp;“Why should companies go to the expense of providing prestige office accommodation in city centers when their people have been proven in recent months to be just as effective and productive elsewhere – not just at home, but also in offices ‘around the corner?’” said Dixon.<h4>The 15-Minute Commute</h4>Now, with the hub-and-spoke flexible workspace model becoming more widely accepted, IWG notes that a new paradigm is coming: the ‘15-Minute Commute.’ Earlier this year, IWG collaborated with the Advance Strategy Practice of global design and consulting firm B+H to get a sense of what the world of the 15-Minute Commute might look like. B+H created a ‘City Mind Map’ to show how the concept of the 15-Minute Commute is part of an intersecting system that incorporates work, play, eating, well-being, shopping, learning and contributing to society.“We need to have great flexible workspaces available within a 15-minute circle of where people want to be,” said Doug Demers, senior managing principal at B+H. “There’s tremendous opportunity for entrepreneurs because suddenly people aren’t emptying out of the neighborhood and going into the city for 12 hours of the day.”Read the full white paper&nbsp;<a href="https://assets.iwgplc.com/image/upload/v1620812137/IWG/MediaCentre/xsndewyg2co5d2va6dgq.pdf?utm_source=1851franchise.com&utm_medium=article&utm_campaign=international-workplace-group-on-the-15-minute-commute-2720476" target="_blank" rel="nofollow">here</a>.

International Workplace Group on The 15-Minute Commute

1851 Franchise

With the pandemic profoundly changing the way people want to work, long daily commutes are being replaced in favor of utilizing flexible workspace solutions, which offer all the benefits of a centralized office closer to home.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

international-workplace-group-on-the-15-minute-commute

Onigilly Japanese Kitchen

Unlocking the Potential: How Much Can You Earn as an Onigilly Franchisee?

unlocking-the-potential-how-much-can-you-earn-as-an-onigilly-franchisee

Filta Environmental Kitchen Solutions

DeWitts Ignite New Chapter for Filta Environmental Kitchen Solutions in Reno 

Grease, Grit, and Growth: DeWitts Ignite New Chapter for Filta Environmental Kitchen Solutions in Reno, Nevada

grease-grit-and-growth-dewitts-ignite-new-chapter-for-filta-environmental-kitchen-solutions-in-reno-nevada

Layne's Chicken Fingers

Layne's Chicken Fingers-50 Unit-Wendy's-Franchisee-June-2025

Why This 50 Unit Wendy’s Franchisee Is Betting on Layne’s for His Next Big Move

wendys-franchisee-expands-with-laynes-chicken-fingers-texas

CapitalSpring

CapitalSpring’s Jim Balis Talks Growth, ROI and the Future of Fast Casual on “Rock My Restaurant”

capitalsprings-jim-balis-talks-growth-roi-and-the-future-of-fast-casual-on-rock-my-restaurant

Children's Lighthouse

Children’s Lighthouse Ramps Up Growth in First Half of 2025 With Strategic Expansions, Franchise Signings, and New Headquarters

childrens-lighthouse-ramps-up-growth-in-first-half-of-2025-with-strategic-expansions-franchise-signings-and-new-headquarters

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

From Franchisee to Franchisor: How Howard Picker Is Using His Experience to Drive Sustainable Growth at Floyd’s 99

howard-picker-floyds-99-barbershop-franchise-franchisor-hot-seat

Jollibee -Launch-Story-Brand-Page-Deep-Dive-2025

Jollibee Franchise Costs, Fees, Profit and Data for 2025

jollibee-franchise-costs-fees-profit-and-data-for-2025

Bringing Robots to Main Street: How Elad Inbar’s RobotLAB Franchise Is Powering the Local AI Revolution

bringing-robots-to-main-street-how-elad-inbars-robotlab-franchise-is-powering-the-local-ai-revolution

HTeaO Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-hteaos-franchise-costs-fees-profit-and-data

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

Top 25 Franchise Marketing Leaders: Kelsey McManemin — Vice President of Marketing, HTeaO

top-25-franchise-marketing-leaders-kelsey-mcmanemin-vice-president-of-marketing-hteao

How This Franchise Consultant Turned a Love for Dogs Into a Business with Dog Training Elite

How This Franchise Consultant Turned a Lifelong Love for Dogs Into a Growing Business with Dog Training Elite

how-this-franchise-consultant-turned-a-lifelong-love-for-dogs-into-a-growing-business-with-dog-training-elite

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

Franchisee spotlight graphic with photos of Danielle Rosemond & Usman Khan & TruBlue logo

Family Members of Local Physicians Bring TruBlue Franchise to North Central Nassau, Long Island: A Health Care-Inspired Approach to Aging in Place

family-brings-trublue-franchise-to-north-central-nassau

International Workplace Group on The 15-Minute Commute

MORE STORIES LIKE THIS