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Joshua Tree Experts’ Unrivaled Technology Support for Franchisees: A Cutting-Edge Approach to Home-Service Business

The tree care, lawn care and pest control franchise leverages technology in client interaction, operational management, recruitment, training and more.

By Luca Piacentini1851 Franchise Managing Editor
SPONSOREDUpdated 4:16PM 12/13/23

At Joshua Tree Experts, the tree care, lawn care and pest control franchise, technology and trees go hand-in-hand. As an emerging franchisor, Joshua Tree is dedicated to providing incoming franchisees with all of the tech support they need to thrive in today’s environment. 

To start, Joshua Tree Experts uses SingleOps CRM to handle all aspects of the customer-facing side of the business. 

“We harness the power of text messaging for marketing, client acquisition and operational efficiency, enabling pre-notification texts for services and post-service updates," said CEO Joshua Malik. “With our system, we can complete the entire sales process in one step for lawn care and pest control. Once a call comes in for the client, we can utilize SingleOps through the proposal, management, scheduling, billing and reporting process.” 

This includes property measurement and over-the-phone pricing, for example, ensuring a seamless experience for clients. The integration of technology in these processes epitomizes the company's commitment to efficiency and customer satisfaction, Malik says.

Staffing is another critical aspect of any franchise's success, Malik says, which is why Joshua Tree Experts makes sure to provide franchisees with all of the technological solutions they need to recruit and retain employees. 

"We use JazzHR for recruitment, which was instrumental in fully staffing our Middletown, NY launch in just 20 days, for example,” said Malik. “Additionally, our geofencing strategy attracts candidates directly in the franchisee's area, proving incredibly effective.”

The company's proactive recruitment approach also extends to social media platforms like Facebook and LinkedIn. "We don't just wait for candidates — we actively search and present them to our franchisees. For instance, we're already placing candidates in Pittsburgh, PA, where our location is slated to launch next year," Malik said. 

When it comes to franchisee support, technology also plays a role in Joshua Tree Experts' onboarding, training and ongoing development process. "We're investing in a learning management software, Whale, which will be a game-changer for our corporate training platform and will be available to all our franchisees," said Malik. This investment reflects the company's dedication to fostering growth and excellence across its network.

Overall, Joshua Tree Experts’ tech-forward approach underlines the company's commitment to supporting its franchisees at every turn, ensuring they have the tools and resources necessary to thrive in the competitive home-service market.

For more information on franchising with Joshua Tree Experts, visit