Every burger purchased at MOOYAH through May 31 earns guests a chance at $1 million.
MOO wants to be a millionaire? MOOYAH Burgers, Fries & Shakes, a fast-casual, “better burger” chain, is celebrating its one-million customizable burger options by giving Guests the chance to win $1 million. In the MOOYAH Millionaire Sweepstakes, Guests can win $1 million if they correctly build the winning burger combination. The sweepstakes begins April 6.
“At MOOYAH, customization is king and with over a million ways to build your burger, now our Guests can customize their way to a whole lot of moolah,” said Michael Mabry, chief operating officer for MOOYAH. “We want every single one of our Guests to leave MOOYAH feeling like a million bucks, and now they have the chance to do that – literally.”
From April 6 through May 31, fans are encouraged to come into their local MOOYAH location and for every Double, Turkey or Veggie burger that’s purchased, they will receive a card printed with a unique code. This one-time code is redeemable online at MOOmillion.com and will allow customers to build a burger using all the buns, patties, toppings and sauces offered at MOOYAH. If an entry matches the predetermined combination that has been locked away, that Guest will win the grand prize.
The winning combination will be revealed on June 19 on www.MOOYAH.com.
“We are really proud that every day we provide our Guests with more than a million ways to build a delicious burger,” said Natalie Anderson Liu, director of marketing for MOOYAH. “The MOOYAH Millionaire Sweepstakes is a fun way to connect a million burger combinations with something else everyone wants: a million dollars. Every burger is a chance to win so we hope our Guests’ appetites and imaginations will go wild while they try to become our MOOYAH Millionaire.”
MOOYAH will celebrate the campaign across its social channels, getting fans involved on Facebook, Twitter and Instagram. Fans are encouraged to use the hashtag #MOOMillion to join the conversation.
MOOYAH Guests can enter the sweepstakes as many times as they like, however they will need a new entry code each time obtained from the purchase of a new burger. After each entry, fans can also enter a weekly drawing for free MOOYAH for a year by sending a coupon to three friends.
For a complete list of the official rules, please visit https://www.moomillion.com/ContestRules.aspx.
At MOOYAH, Guests have the advantage of choosing from a variety of bun options, such as baked in-house artisan white or multigrain wheat buns and hand-crafted lettuce buns to accompany the never-frozen 100 percent American beef patty, all-natural Jennie-O turkey patty or the mouthwatering black bean veggie patty. Each gourmet burger can be customized with five cheese, applewood smoked baked, sliced avocado, along with nine free veggie toppings and 11 free sauces.
MOOYAH French fries come together in a six-step process that takes a total of 24 hours to completely prepare. A delightful combination of constant attention and a little magic help transform U.S. #1 Idaho potatoes into perfect, crisp-on-the-outside and fluffy-on-the-inside fries. Guests also have the choice of savory sweet potato fries. Never one to forget dessert, MOOYAH offers real ice cream shakes, allowing Guests to choose from 10 flavors ranging from vanilla to Hershey’s chocolate to Reese’s to strawberry banana and more.
In 2015, MOOYAH is on pace to open 30 new locations and reach the milestone of 100 before the close of the year. The booming better burger brand is set to enter several new states in 2015, with the first MOOYAH restaurants in Wisconsin, Indiana, Ohio, New York, Massachusetts, and Florida scheduled to open this year. Additionally, the brand will increase their established presence in states including California, Texas, Illinois, and Louisiana, with five more scheduled openings in New Jersey alone. The brand continues to spread the unique MOOYAH experience beyond domestic borders too. MOOYAH will open their first restaurant in Qatar in 2015, marking the 7th country MOOYAH has entered outside the U.S.