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When it comes to cultural commentating, “Saturday Night Live” has it kind of tough.

While the rest of us are able to put our two cents in on any and all topics instantaneously online, the folks at “SNL” have to wait for their time to shine. In the world of modern pop culture, a week might as well be an eternity. By the time The Not Ready for Prime Time Players are able to jump in, whatever joke they have to add to the cultural conversation often feels stale.

With that said, I thought the show’s ribbing of Starbucks’ #RaceTogether campaign this last weekend was well-done. Instead of harping on Starbucks itself – a national pastime on Twitter over the past week – SNL ratcheted up the absurdity of it all by swapping out the franchise and the social issue.

Check out Pep Boys’ new #genderflect campaign above for a heaping helping of genitalia jokes and overly earnest explorations of sexual identity.

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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