Why Handyman Pro Will Always Be a Solid Investment in the Booming Home Services Industry

If the past year has taught us anything, it is that the $500 billion home improvement industry will never go out of style. After a year that has compelled people to stay at home and notice all the flaws and imperfections of their houses, Handyman Pro, the home-repair and maintenance franchise, saw double-digit year-over-year revenue increases in Q1 of 2021. Now, Handyman Pro offers entrepreneurs an accessible and supportive pathway into the well-positioned industry.

“When I decided to leave the corporate world and purchase a franchise, I knew the home services industry was a great opportunity — people are always going to invest in their homes, damage will always happen and you can’t outsource the service online,” said Salt Lake City Handyman Pro franchisee Blake Taylor. “The more I researched the Handyman Pro concept, the more I realized it was the perfect entryway into the segment.”

Why the Time is Right to Invest in Handyman Pro

The home improvement industry was already growing six percent annually even before the pandemic. According to the Census Bureau, the 73 million members of the baby boomer generation control 70% of all disposable income in the United States and 45% have a disposable household income of $100,000. Many people of this generation are placing an increasing priority on enjoying life, which includes outsourcing the burden of maintaining their homes.

“Homes are getting older and are in need of repairs, but the homeowners are aging as well and aren’t able to take care of their homes the way they used to,” said Taylor. “People don’t want to go out and fix their fence — they need somebody to help them do it. In addition, the new wave of homeowners, millennials, don't have the skills to do those home maintenance projects when they buy a new home. Both generations are proving to be very keen on hiring out projects, as they want to save their time to spend with their family.”

This year, the pandemic created an even stronger demand as homeowners across every generation discovered a renewed focus both on large-scale home improvement projects and small repairs. According to a Nerdwallet survey, three in five homeowners, or 61%, have taken on home improvement projects since March 1, 2020. On average, these homeowners spent $6,438 on those jobs. 

“There is no doubt the home services sector has always been and will always be necessary, but with people spending more time at home due to the pandemic, it is ripe to explode in growth,” said Taylor. 

Why Handyman Pro Stands Out in the Sector

As homeowners require more and more services, Handyman Pro franchisees can tap into the demand through multiple entry points, including carpentry, electrical, gutters, siding, windows, doors, masonry, plumbing, landscaping, construction cleanup, furniture assembly and much more. Plus, since the brand focuses on cost-effective renovations as opposed to expensive construction or remodeling, franchisees can cast a wider net in the fast-growing sector and generate even stronger ROI.

Although the business model covers a wide array of services, it is also very simple and affordable, with Handyman Pro franchisees able to work from home. “Handyman Pro requires very low overhead costs to start as franchisees don’t need an office or brick-and-mortar storefront,” said Taylor. “That effective business model provides me with more flexibility and a better quality of life.”

Taylor also points to the brand’s robust support infrastructure as a primary advantage to franchising with the brand. Handyman Pro is one of the brands under the umbrella of multi-brand franchisor Premium Service Brands’ portfolio of leading home service franchises. Every PSB brand comes with a built-in suite of robust franchisee support services, which cover everything from operations to staffing. Franchisees are also assigned business coaches who hold regular calls with owners to cover goal setting, P&L reviews, hiring and bookkeeping. Best of all, to streamline the administrative side, PSB’s full-service contact center takes care of all leads, scheduling and estimates. 

“Other franchises in the handyman space can’t scale past a certain point because the systems and processes are 100% dependent on the owner being hands-on everyday,” said Taylor. “Handyman Pro’s supportive model allows you to remove yourself from the day-to-day operations and focus instead on growing your business. For example, Handyman Pro has a great call center that helps with all the lead generation, which takes a huge burden off of me as a franchise owner. I don’t need to take those leads or spend the time hiring someone to field those calls and schedule appointments. Instead, I can focus on scaling my business.” 

How Franchisees Can Leverage Premium Service Brands’ Multi-Brand Roster 

When it comes to scalability, Taylor says Handyman Pro franchisees also benefit from PSB’s multi-brand roster of home service brands, which includes 360º Painting, Maid Right, ProLift Garage Doors*, Renew Crew, Kitchen Wise and Rubbish Works. Each concept was designed from the ground up to complement PSB’s other brands and allow franchise owners to better serve all homeowners’ needs and receive referrals from other PSB owners in the same market.

“Premium Service Brands concepts all share the same backend software, operating model and the same customer base, so a Handyman Pro franchisee in Salt Lake City can kick referrals over to the 360º Painting franchisee and vice versa,” said Taylor. “That means you have a wide network of potential customers from day one because of the established presence of other concepts.” 

“The home improvement industry is booming, and Premium Service Brands has done the legwork to offer the franchise opportunity for 2021,” said Iric Wexler, PSB’s chief development officer. “When an entrepreneur invests in Handyman Pro, we invest in them with training, support and the chance to easily build their portfolio. The home improvement industry will always be a thriving segment, and we work hard to ensure Handyman Pro keeps pace as a solid and lucrative franchise investment.”

 The initial investment to open a Handyman Pro ranges from $98,850 to $142,500, including $65,000 that must be paid to the franchisor or affiliate. The brand is actively seeking franchise owners in markets nationwide, including Dallas, Houston, Chicago, Phoenix, San Antonio, Boston, Raleigh and more. For more information on franchising with Handyman Pro, please visit: https://www.premiumservicebrands.com/handyman-pro/.