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<a href="https://youthathletesunited.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-youth-athletes-united-is-set-to-take-first-place-in-the-youth-sports-franchise-industry-2719384" target="_blank" rel="nofollow">Youth Athletes United</a> — a multi-brand franchisor that includes&nbsp;<a href="https://soccerstars.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-youth-athletes-united-is-set-to-take-first-place-in-the-youth-sports-franchise-industry-2719384" target="_blank" rel="nofollow">Super Soccer Stars</a>,&nbsp;<a href="https://amazingathletes.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-youth-athletes-united-is-set-to-take-first-place-in-the-youth-sports-franchise-industry-2719384" target="_blank" rel="nofollow">Amazing Athletes</a>,&nbsp;<a href="http://playtga.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-youth-athletes-united-is-set-to-take-first-place-in-the-youth-sports-franchise-industry-2719384" target="_blank" rel="nofollow">TGA Premier Sports</a>,&nbsp;<a href="https://www.jumpbunch.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-youth-athletes-united-is-set-to-take-first-place-in-the-youth-sports-franchise-industry-2719384" target="_blank" rel="nofollow">JumpBunch</a> and&nbsp;<a href="https://littlerookies.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-youth-athletes-united-is-set-to-take-first-place-in-the-youth-sports-franchise-industry-2719384" target="_blank" rel="nofollow">Little Rookies</a> — is emerging as a true juggernaut in the youth sports franchise segment. Since uniting all five concepts under the same portfolio late last year, the multi-brand franchisor now boasts a whopping 291 territories nationwide and more than 200,000 children instructed each year. Now, Youth Athletes United is ready to continue that momentum by partnering with qualified and passionate franchisees across the country.Youth Athletes United began with co-founders CEO&nbsp;<a href="https://www.linkedin.com/in/adam-geisler-1442697/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-youth-athletes-united-is-set-to-take-first-place-in-the-youth-sports-franchise-industry-2719384" target="_blank" rel="nofollow">Adam Geisler</a> and President&nbsp;<a href="https://www.linkedin.com/in/john-erlandson-62409b4/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-youth-athletes-united-is-set-to-take-first-place-in-the-youth-sports-franchise-industry-2719384" target="_blank" rel="nofollow">John Erlandson</a>. 1851 Franchise spoke with Geisler to learn more about the franchisor, the youth sports industry and his plans for the future. &nbsp;<h4>Big News from the Last Year</h4>In November 2021, Geisler and Erlandson, with the help of investors, purchased the five YAU brands — each with a longstanding history of success. Amazing Athletes is the largest multi-sport education program in the country, with coaches teaching sports, nutrition and muscle groups in this preschool-based program. Soccer Stars is the largest corporate-run youth sports program in the U.S., offering instructional classes, competitive play, private and group programs, summer camps and even virtual programs. TGA Premier Sports is the No. 1 golf and tennis enrichment brand in the country, and JumpBunch offers an opportunity to run sports and fitness activity programs for children in preschools, schools, camps and for birthday parties across micro-territories. Little Rookies is a youth baseball program that teaches athletic skills and supports physical and personal development.Thus, Youth Athletes United was&nbsp;<a href="https://1851franchise.com/youthathletesunited/how-youth-athletes-united-brought-together-five-of-the-nations-leading-youth-sports-brands-on-a-mission-to-positively-impact-the-lives-of-one-million-children-each-year-2718292#featured">born</a>.“By combining all of these brands, our main goal was finding the best ways to truly impact kids through sports,” said Geisler. “How do we let them have fun while also teaching them the fundamentals? We want to keep kids active and healthy and teach them the types of behaviors that they will need for the rest of their lives. If they don’t feel like they are gaining that confidence, they can lose that passion. This year, we really took strides towards achieving that goal by creating the Youth Athletes United platform.”Since the acquisitions, YAU has&nbsp;<a href="https://1851franchise.com/youthathletesunited/parent-company-youth-athletes-united-doubles-revenue-in-3-years-with-youth-sports-brands-amazing-athletes-soccer-stars-jumpbunch-tga-premier-sports-and-little-rookies-2718340#featured">added another 100 units</a> over the past year as more savvy entrepreneurs recognize the strength of the multi-brand portfolio. “With every franchisee we bring on, we continue to expand the ability to impact more kids through sports,” said Geisler. “That is why each signing is an important step for the company.”&nbsp;<h4>Why the Youth Sports Industry is Booming</h4>In an era where parents are spending massive&nbsp;<a href="https://www.usda.gov/media/blog/2017/01/13/cost-raising-child?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-youth-athletes-united-is-set-to-take-first-place-in-the-youth-sports-franchise-industry-2719384" target="_blank" rel="nofollow">amounts of money</a> on their children, youth sports present a near-recession-proof opportunity. Families spend&nbsp;<a href="https://www.aspeninstitute.org/wp-content/uploads/2019/10/2019_SOP_National_Final.pdf?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-youth-athletes-united-is-set-to-take-first-place-in-the-youth-sports-franchise-industry-2719384" target="_blank" rel="nofollow">an average of $693</a> on one youth sport per year, driving the&nbsp;<a href="https://www.businesswire.com/news/home/20191226005095/en/Youth-Sports-Market-Shares-Strategies-and-Forecasts-Worldwide-2019-2026---ResearchAndMarkets.com?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-youth-athletes-united-is-set-to-take-first-place-in-the-youth-sports-franchise-industry-2719384" target="_blank" rel="nofollow">$19 billion</a> youth sports market. While many schools and daycare centers are incentivized to prioritize academic work — often neglecting physical education — Youth Athletes United addresses this gap and gets children moving and engaged in a variety of sports from a young age.&nbsp;“If you look at the market, schools and parents are very much focused on making sure children are hitting the development milestones that they may have missed during the COVID-19 pandemic,” said Geisler. “We can help with a focus on physical wellness and well-being. That is our responsibility. We have a 20-plus year program and curriculum, and a tremendous opportunity to impact these kids. According to a&nbsp;<a href="https://www.cdc.gov/mmwr/volumes/70/wr/mm7037a3.htm?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-youth-athletes-united-is-set-to-take-first-place-in-the-youth-sports-franchise-industry-2719384" target="_blank" rel="nofollow">recent study</a> by the CDC, children ages 6-11 years are currently reporting BMI that is 2.5 times higher than the pre-pandemic rate. It is our responsibility to teach them that being active is essential.”&nbsp;The U.S. Department of Health and Human Services supports the importance of movement from an early age, stating that “adolescents who play sports are&nbsp;<a href="https://familyfortunate.com/life-lessons-children-score-through-sports.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-youth-athletes-united-is-set-to-take-first-place-in-the-youth-sports-franchise-industry-2719384" target="_blank" rel="nofollow">eight times more likely</a> to be physically active at age 24 than those who do not play sports.” The same report credits youth sports with increased life skills, leadership qualities, self-esteem and lower rates of anxiety and depression.&nbsp;“When it comes to encouraging athletics, the biggest thing is unintentional play,” said Geisler. “If your kids are going to be athletes, the best thing you can do is expose them to multiple sports from as young as 2 to 6 years old. They should be trying everything. At first, it is unintentional play, but then they make a dedicated decision to a sport. That is how you want to guide them.” &nbsp;<h4>Why Youth Athletics United Stands Out</h4>As the demand for youth sports increases, the Youth Athletes United franchise opportunity stands out with several differentiators, including the latest in technological offerings, a flexible work schedule, no required brick-and-mortar site and a resilient business model that offers both group and private lessons.“We have all these support systems to make sure our franchisees are successful,” said Geisler. “It is also a mobile business — you can work in parks, recs, religious institutions. We just need anywhere with a 500- to 2,000-square-foot space. Basically, we want to give franchisees the ability to impact as many children as possible, in the easiest way possible. That requires a robust platform behind them. By coming into YAU, franchisees have the resources they need to scale their business.”&nbsp;And that scalable system seems to be working. Currently, Geisler says nearly 30% of all YAU franchisees are multi-unit owners. “We want that number to be 50%,” he said. “We are implementing all the systems for franchisees to quickly scale their business and expand to new schools and territories. We also have 25% of owners investing in multi-brand development. We have multi-brand franchisees with one territory that is very dense, as well as single-brand franchisees that love the particular vertical they are in and expand to multiple territories.”&nbsp;<h4>The Investment&nbsp;</h4>The total investment required to begin operation of YAU franchised businesses will range slightly depending on the concept, but Geisler says they all fall under $50,000 and are each designed to provide entrepreneurs with a low barrier of entry and high margins.&nbsp;“We want franchisees investing in themselves and in the business,” said Geisler. “We have a very low Item 7 — the capital requirements to get into the business are low, which is good. That means franchisees will have the capital to scale quickly, hiring coaches and marketing to get the name out there. That timeline can be as little as 30 days, and we are with you the whole way through. With YAU, you are investing money and seeing returns very quickly, as opposed to traditional retail franchises with high CAPX. With us, you can see ROI right away.”&nbsp;<h4>Why the Leadership Team is More Excited Than Ever</h4>As the Youth Athletics United name grows, Geisler says the leadership team has found exciting ways to spread the word. Recently, for example, the company partnered with two professional athletic ambassadors,&nbsp;<a href="https://1851franchise.com/youthathletesunited/youth-athletes-united-teams-up-with-leylah-fernandez-as-brand-ambassador-2717641#featured">tennis star Leylah Fernandez</a> and&nbsp;<a href="https://1851franchise.com/youthathletesunited/nwsl-rookie-of-the-year-trinity-rodman-partners-with-youth-athletes-united-2718462#featured">soccer star Trinity Rodman</a>.&nbsp;“Trinity has a great origin story — she actually took our soccer class at the age of three,” said Geisler. “These athletes wouldn’t be where they were if they didn’t have parents and coaches who exposed them to many sports. That is a fundamental piece that we want parents to understand.”Big picture, Geisler says his goal for Youth Athletics United is to create a one-stop-shop for all youth sports needs. “We want parents to know that we are a trusted source where they can get all of their sports experiences from one brand, whether it be soccer, baseball or anything else,” he said. “That is where we hope to be in the next two years, which is really exciting. Now, we are just looking for high-energy and dedicated franchisees across the country to help us achieve that goal.”Amazing Athletes currently offers two franchise programs: The total investment to begin the operation of this franchised business for the Complete AA Program ranges from $43,650 to $64,950, including between $35,450 and $43,450 that must be paid to the franchisor. The total investment to begin the operation of this franchised business for the Basic Package ranges from $33,450 to $51,950, including between $27,950 and $33,450 that must be paid to the franchisor. For more information, visit&nbsp;<a href="https://amazingathletesfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-youth-athletes-united-is-set-to-take-first-place-in-the-youth-sports-franchise-industry-2719384" target="_blank" rel="nofollow">https://amazingathletesfranchise.com/.</a>&nbsp;The total cost to open a TGA Premier Sports franchise ranges from $42,700-$113,000, which includes a franchise fee of $30,000-$70,000. For more information, visit&nbsp;<a href="https://www.franchisetga.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-youth-athletes-united-is-set-to-take-first-place-in-the-youth-sports-franchise-industry-2719384" target="_blank" rel="nofollow">https://www.franchisetga.com/.</a>&nbsp;Franchise opportunities for JumpBunch will begin in 2022. Learn more about the brand here: Learn more about franchising here:&nbsp;<a href="https://www.jumpbunch.com/franchise.?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-youth-athletes-united-is-set-to-take-first-place-in-the-youth-sports-franchise-industry-2719384" target="_blank" rel="nofollow">https://www.jumpbunch.com/franchise.</a>&nbsp;Franchising opportunities for Soccer Stars will begin in 2022. Learn more about the brand here:&nbsp;<a href="https://newyork.supersoccerstars.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-youth-athletes-united-is-set-to-take-first-place-in-the-youth-sports-franchise-industry-2719384" target="_blank" rel="nofollow">https://newyork.supersoccerstars.com/.</a>&nbsp;

Why Youth Athletes United is Set to Take First Place in the Youth Sports Franchise Industry

1851 Franchise

1851 Franchise spoke with co-founder and CEO Adam Geisler to learn more about how the multi-brand youth sports franchise aims to modernize and revitalize an essential industry by ensuring each child unleashes their inner athlete.

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How much can franchisees make? It’s a question many prospective owners ask before investing in a franchise. While earnings tend to be driven by variables such as industry, location and general management skills, a proper understanding of the key factors driving profitability can help franchise owners develop expectations that are realistic.&nbsp;Multi-unit franchisee&nbsp;<a href="https://www.linkedin.com/in/mangesh-patel-9368569/">Mangesh Patel</a>, who’s readying the launch of six&nbsp;<a href="https://www.beefobradysfranchise.com/">Beef ‘O’ Brady’s</a> restaurant locations in the Macon, Georgia area, shares insights from his franchising experience.<h2>Understanding Franchise Income</h2>Keeping operational costs in check can have a major impact on overall earnings. Taking a proactive approach to expenses such as food and labor, as well as payroll and scheduling, can help align actual franchise income with general expectations for the business.“I just had a meeting with a couple of people, and they said, ‘You talked about a 25% profit margin, but I’m only doing 12%.’ So, I looked at the figures they sent me,” Patel said. “Their&nbsp;<a href="https://1851franchise.com/calculate-restaurant-franchise-profit-2730476">restaurant</a> food cost was running at 37%, which should be around 30%. The national average is about 32%. If I do things correctly, my average food cost needs to be at or below 30%. And payroll should run around 18%. But many people run 25 to 28%.”So,&nbsp;<a href="https://1851franchise.com/unraveling-franchise-earnings-how-much-can-you-really-make-2723935">how much can franchisees make</a>? Here are five areas to consider.<h2>Practical Tips for Prospective Franchisees</h2><ol><li>Control Costs From Day One:&nbsp;It’s important to monitor payroll, food and supply costs closely. Overstaffing and inefficiencies can quickly reduce profits.</li><li>Plan For The Opening Surge:&nbsp;Traffic within the first few months of opening is likely to be higher. It’s important to adjust staffing and inventory accordingly, and pay close attention to how those levels change as time goes on.</li><li>Invest In Training:&nbsp;Properly trained workers can help reduce waste and improve overall service, which has a direct effect on net income.</li><li>Understand Your Market:&nbsp;Each market is unique and revenue potential will vary depending upon location, demographics and competition.</li><li>Track Metrics Regularly:&nbsp;Food cost percentages, labor ratios and weekly sales data act as key indicators operations may need to be adjusted.</li></ol><h2>What Profitability Really Comes Down To</h2>Patel notes that if franchise owners manage labor and costs properly, it’s not impossible to achieve strong cash flow even in the first year, bucking some franchising trends.So,&nbsp;<a href="https://1851franchise.com/how-much-can-you-make-as-a-franchise-owner-2724761">how much can franchisees make</a>? While results tend to vary, careful planning, disciplined operations and a proactive approach to assessing initial costs are essential. But by grasping and guiding the elements that drive franchise profitability, franchise owners can maximize overall business earnings, scaling a business that’s sustainable financially over the long term.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

How Much Can Franchisees Make? A Guide for Prospective Franchise Owners

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Family has always been at the heart of everything for sisters&nbsp;<a href="https://1851franchise.com/griswold-franchise-oklahoma-city-north-manar-landis-maha-zirn-kashoor-2730454">Manar Landis and Maha Zirn-Kashoor,</a> so when they began looking for a new business venture, it only made sense that they’d do it together. Today, the pair are proud&nbsp;<a href="https://griswoldhomecarefranchise.com/">Griswold</a> franchisees, combining their complementary skills and shared compassion to make a difference in the lives of seniors and&nbsp; families in their community. For Zirn-Kashoor and Landis, the decision to go into business together was as natural as their lifelong connection.“The short answer,” Zirn-Kashoor said, “is that it’s always the right time as a family to be together. We were both in the right place to start that one.”Though life had taken them in different directions — with families, careers and homes of their own — the sisters never lost touch. “We were always in contact,” Zirn-Kashoor said. “Almost every year we saw each other. So when the idea of the business came, it was only natural that we were both ready for it and said, ‘Let’s go for it.’”That shared readiness made the decision simple: it was time to&nbsp;<a href="https://1851franchise.com/griswold/how-griswold-home-care-provided-a-more-meaningful-career-for-these-franchisees-amid-the-pandemic-2715838">build something meaningful together</a>.<h2>From Sisters to Business Partners</h2>Transitioning from family members to business partners came smoothly for the pair. “Because we know each other quite well, it came very naturally,” Zirn-Kashoor said. “We recognized my strength, her strength, where we can complement each other — and it’s working so far.”The two sisters developed a natural division of responsibilities, allowing each to focus on what she does best. That balance has only strengthened their bond. “It brought us even closer to each other,” Zirn-Kashoor said. “Usually, when you have family, each one goes to their business or work and then maybe you meet at dinner or on weekends. Now we are combining all this — we see each other even more now. It added positively to the dynamic.”<h2>Why Griswold?</h2>When it came time to choose a brand, Landis led the research — and&nbsp;<a href="https://1851franchise.com/griswold/info">Griswold</a> quickly stood out. “She asked around, looked into different franchises, and it was the reputation of Griswold,” Zirn-Kashoor said. “From the first moment we spoke with them, it felt like we were joining a family.”That sense of belonging only deepened as they met other franchisees. “They are very professional, but there is also a warm environment,” Zirn-Kashoor said. “When we met other franchisees at a couple of events, it felt like family. It just enhanced our feeling that this is the right company we want to join.”<h2>A Family-Owned Business With a Human Mission</h2>As sisters and co-owners, Zirn-Kashoor and Landis believe their family connection adds real value to how they lead their business and care for their clients. “It’s an added value to be family working together,” Zirn-Kashoor said. “We know how to divide the work, who’s responsible for what, and sometimes we combine our efforts on certain areas where we can bring an even better outcome.”That collaboration is rooted in shared purpose. For the sisters, Griswold’s mission resonated deeply. “The story of Jean Griswold is very touching and impressive,” Zirn-Kashoor said. “It’s not money-oriented — it’s very human and people-oriented. That’s what really drove us. Otherwise, any business you can start somewhere and think about profit. This is not the easiest one, but we chose it on purpose because we can relate to it … When you think about it, we are helping vulnerable people — people in need — and that’s something we are already proud of.”<h2>Building a Legacy of Care and Connection</h2>More than just a business, Zirn-Kashoor and Landis see their Griswold franchise as a legacy — one rooted in compassion and community. “We are certain that our hard work will bring very fruitful income,” Zirn-Kashoor said, “and we hope that this is the legacy we can keep as a name for us, for our children and for our family later on. There cannot be a better legacy than helping people in need and caring for the community.”Even amid the challenges of launching a business, the sisters have found unexpected joy in the journey. “The most surprising part is how much fun we are having,” Zirn-Kashoor said. “We knew we would enjoy it, but we didn’t know it would start from day one. We keep reminding each other not to forget to have fun and enjoy the journey.”

Why Two Sisters Chose Now to Build a Purpose-Driven Home Care Business With Griswold

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Family has always been the center of life for&nbsp;<a href="https://1851franchise.com/caringtransitions/local-siblings-launch-caring-transitions-of-somerset-county-to-build-legacy-and-serve-seniors-with-compassion-2730564">Ashley and Tarik “Sal” Seawright</a>, siblings and co-owners of&nbsp;<a href="https://www.caringtransitionsfranchise.com/">Caring Transitions</a> of Somerset County, New Jersey, which opened in September 2025. For this brother-sister duo — who come from a family of 13 siblings — launching their own business wasn’t just a professional milestone, but a continuation of their family’s legacy of care, connection and service. After years of building successful careers outside of the senior care industry, both Ashley and Sal recognized a deeper call to service. For Ashley, this meant leveraging her extensive experience in corporate organization and management to find a purpose-driven venture.“In all of my experiences, I’ve focused on moving forward and on family,” Ashley said. “But I needed to find something that would allow me to run it on my own and give back. Making a daily impact was missing for me.”<h2>When Family Timing Meets the Right Opportunity</h2>For Ashley, family has always guided her path. “The main thing for us is always legacy and family,” she said. “That is really how we’ve lived our whole lives. There are 13 of us in our immediate family, and that’s why family has been at the forefront.”After 20 years in corporate America, working in office and event management roles — including time at the Food Network — Ashley was ready for a new challenge.&nbsp;Sal, meanwhile, had spent nearly a decade running his own moving business. His introduction to&nbsp;<a href="https://1851franchise.com/caringtransitions/info">Caring Transitions</a> came by chance. “I met an owner of Caring Transitions who hired me to do some moving for him,” he said. “He later told me I already had the crew, the skills and the reliable service — I understood what it would take to do this type of work.”That experience stuck with him. “My father always had a dream of us opening a business together,” Sal said. “Knowing this business and knowing the ins and outs, I knew it would be hard to handle all of it myself. Ashley seemed like the best person professionally and the best person to bring in on this endeavor.”<h2>Why Caring Transitions?</h2>With Sal’s operational experience and Ashley’s organizational and management background, Caring Transitions — a franchise focused on senior relocation, downsizing and estate sales — was a perfect fit.“The market was a big selling point,” Sal said. “I already had a lot of clients in 55-and-older communities. It takes a particular skill to do that work with compassion and care. We grew up around older family members, so we understand that generation and the patience it requires. There’s a lack of compassion in this field, and we knew we could bring that human touch.”Ashley agrees, noting that&nbsp;<a href="https://1851franchise.com/caringtransitions/10-reasons-why-caring-transitions-stands-out-among-other-franchises-2727831">Caring Transitions felt different from the start</a>. “It’s important to live the brand,” she said. “Everyone we met was so passionate about what they do. Caring Transitions stood out more than any other franchise — especially since Sal already had the experience. The support you get from corporate is unprecedented. They really want you to have the tools to succeed.”Together, they’ve divided their responsibilities based on their strengths. “I’m the COO and she’s the CFO,” Sal said. “I handle operations, moving and customer service. Ashley ensures everything is paid and invoiced correctly, and she’ll be leading our estate sales.”&nbsp;“I’m handling the behind-the-scenes work, connecting with leads and doing consultations,” Ashley said. “I love talking with people, and I’m looking forward to expanding that aspect with the brand.”<h2>Building a Business and a Legacy</h2>The Seawrights’ vision&nbsp;<a href="https://1851franchise.com/mastering-multi-unit-franchise-ownership-2725555">goes beyond a single franchise</a> — it’s about growth, sustainability and impact. “By this time next year, we’re looking at having five franchises,” Sal said. “We’re hoping to add two more by the end of next year. The goal is to make it as big as possible.”Ashley emphasizes that their growth ambitions are rooted in legacy and community. “We want to expand our legacy as a family with Caring Transitions,” she said. “We can work together and work for our family. We want to make sure we have the right systems and support in place for our employees — they’re good at what they do, and we want to give them every tool they need.”<h2>Lessons in Family and Franchising</h2>While many people warn against going into business with family, Ashley and Sal have a different perspective. “When people say don’t go into business with family, it’s because they can’t separate the business from the personal,” Sal said.“Don’t go into business with your family unless you’re clear on your goals,” Ashley said. “You have to understand each other’s strengths. Sal has the operational skill set, and he’s also aware of what he needed to add — my skills. Siblings know what the other is good at. It’s about cultivating your talent and delegating it out. It’s not always smooth sailing, but we trust each other’s judgment. For families in franchising, you need candor, trust, and a shared goal. Who can you trust if you can’t trust your family?”

Why Two Siblings Saw a Growing Need for Compassionate Senior Support — and Chose Caring Transitions to Build Their Family Legacy

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For&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-these-tenured-franchisees-continue-to-grow-with-trublue-2726985">Tim and Kay Diemont</a>, owning a&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> franchise in Yorktown, Virginia, is a shared purpose. Over the past decade, the couple has built one of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> most successful and enduring operations, all while strengthening their marriage, deepening their community connections and setting an example for what family-owned franchising can achieve.By the time TruBlue came into their lives, both Tim and Kay were ready for a new chapter.“Tim was working as a regional director of stores and in charge of the East Coast. I had been with the same architectural firm for 20 years,” Kay said. “Tim was tired of the corporate demands, traveling and wanted to be home more. He also wanted to be doing something that would be rewarding and help in our community — the community where we raised our two sons. My employer was getting ready to retire and, since [Tim and I] had always wanted to work together, the timing seemed perfect for both of us.”The couple’s shared vision aligned perfectly with&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-a-strong-franchise-choice-in-the-growing-senior-industry-2728519">TruBlue’s mission of helping seniors and busy families maintain their homes with ease and peace of mind</a>.<h2>From Marriage Partners to Business Partners</h2>Transitioning from life partners to business partners came naturally to the Diemonts.“Since we were already partners, this new partnership was an easy transition,” Kay said. “Tim knew how to manage people and had been in a leadership position for many years. I was already trained administratively and had worked in marketing for both the architectural firm and for a local mayor. So, my community connections were very strong in this area.”Their complementary skill sets have proven invaluable. A U.S. Air Force veteran originally from Michigan, Tim brought strong operational and leadership experience from his years managing retail teams. Kay, who has lived in the Yorktown area her entire life, leveraged her local relationships and administrative background to handle marketing and office management.The couple’s oldest son, Derrick, is a systems engineer who has contributed to the business over the years. “His expertise with setting up our computer needs and just his overall help with the business was and continues to be a huge plus,” Kay said.The Diemonts say that working together has improved their&nbsp;<a href="https://1851franchise.com/strategicfranchising/work-life-balance-as-a-franchise-owner-is-it-possible-2728825">work-life balance</a> rather than complicating it. “Since we work together, our schedules are the same,” Kay said. “We can take as much time off as we want or need, and we enjoy traveling extensively every year.”<h2>Choosing TruBlue for Their Family’s Next Chapter</h2>When the Diemonts first began exploring franchise ownership, they were drawn to opportunities that allowed them to&nbsp;<a href="https://1851franchise.com/the-top-25-franchise-brands-committed-to-serving-their-communities-2724335">serve their community</a>.“Tim was looking into a senior care franchise and at the time the one he was interested in pursuing was already taken in our area,” Kay said. “The person he was speaking with at&nbsp;<a href="https://strategicfranchising.com/">Strategic Franchising</a> mentioned a new franchise they were developing. It sounded like a perfect fit for someone who already knew managerial and handyman skills. We were one of the first to open a TruBlue, and we have been the proud owners since 2013.”The TruBlue model — focused on home maintenance, handyman services and senior safety — felt like the right blend of purpose and practicality. “Tim always had faith and knew we would be a success,” Kay said. “The model for TruBlue was perfect! Our co-workers, family and friends loved the concept, and we had customers lined up before we ever purchased our territory.”<h2>Family Ownership in Action</h2>As business partners, the Diemonts run their franchise with the same&nbsp;<a href="https://1851franchise.com/how-a-franchisor-can-cultivate-a-strong-franchise-community-2722789">teamwork and communication</a> that have defined their marriage for nearly five decades.“We have great partners, who are like-minded to bounce ideas through,” Kay said. “All our employees know they can come to either one of us with a question or a problem and 98% of the time, they will get the exact response from us. The other small percentage is only due to Tim’s knowledge of certain handyman jobs and mine would be administrative questions regarding invoicing or payroll.”That united front has helped them build a loyal team and a strong reputation throughout Yorktown and the surrounding Peninsula communities. “Our client base is strong because we provide our customers with a good service at a great value, and it is continually growing,” Kay said. “Our employees are happy to be a part of our team and we are sure all of them would stay with or continue with any new owner, whether it be family or someone new.”<h2>Building a Family Legacy</h2>After more than 10 years in business, the Diemonts have watched TruBlue grow from a small emerging concept into a&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-accelerates-growth-in-2025-with-record-breaking-midyear-momentum-2730055">nationally recognized brand</a>. But for them, the most important growth has been personal — and local.“Hopefully, we have built a business that either one of our sons would be proud to carry on in the future,” Kay said. “Our client base is strong because we provide our customers with a good service, at a great value and it is continually growing.”The couple takes special pride in supporting local seniors, veterans and busy families. “Making our customers and employees happy and doing something good within our community for our seniors and veterans has been the most rewarding,” Kay said. “As a veteran and family-owned business, we take great pride in providing a service to those who have served our country and to their families. For our seniors and busy adults, providing them with peace of mind and someone they can trust in their homes is a very big deal to us as a company and as a family. Everyone’s home is their castle, and we always hope TruBlue of Yorktown makes them feel that way.”<h2>The Rewards of Working Together</h2>When asked about the hardest or most surprising part of running a family business, Kay didn’t hesitate: “Probably how easy it has been to work together. Nothing has been hard about it for us personally. Our skill sets matched pretty good.”For Tim and Kay, the past decade has been defined by collaboration, connection and community — and the next one promises more of the same.“Overall, everything we dreamed about running our own business has come true,” Tim said. “This is a great way of life.”

Why This Couple Left Corporate America to Build a Community-Focused TruBlue Business in the Town Where They Raised Their Sons

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Why Youth Athletes United is Set to Take First Place in the Youth Sports Franchise Industry

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