Franchise Deep Dive: Wonderly Lights Franchise Costs, Fees, Profit and Data

LAST UPDATED: August 2024

FRANCHISE WEBSITE: https://www.wonderlylightsfranchise.com/

NUMBER OF LOCATIONS: 28

REPORTED COST TO GET IN: $81,545 - $313,585

REPORTED ROI (Item 19): $157,537 (average revenue for 2023)

Wonderly Lights is a franchise specializing in professional holiday and event lighting. Catering to both residential and commercial clients, Wonderly Lights offers customized lighting solutions that transform spaces with festive, eye-catching displays. 

How Many Wonderly Lights Locations Are There?

Wonderly Lights was founded in 2022 under the umbrella of parent company Buzz Franchise Brands and began offering franchises that same year. Wonderly Lights currently has 28 locations in 15 states across the U.S.

What Is the Wonderly Lights Business Model?

Wonderly Lights provides a turnkey business model with comprehensive training and support, making it an attractive opportunity for entrepreneurs passionate about creating memorable lighting experiences. Key aspects of the model include:

Quality Products and Services: Franchisees have access to high-quality lighting products and innovative design solutions. Wonderly Lights prioritizes the use of durable and energy-efficient lighting options, ensuring customer satisfaction and repeat business.

Seasonal and Year-Round Revenue: While holiday lighting is a significant part of the business, Wonderly Lights also offers event lighting services for weddings, corporate events and other celebrations throughout the year. This diversification allows franchisees to generate revenue beyond the holiday season.

Scalable Business Model: The Wonderly Lights business model is designed to be scalable, allowing franchisees to grow their operations as their business expands. This includes the potential to add additional crews, expand service offerings and increase market reach.

Exclusive Territory: Franchisees are granted an exclusive territory, ensuring they have a defined market area free from internal competition. This exclusivity helps franchisees build a loyal customer base and establish a strong market presence.

Marketing and Branding: Wonderly Lights invests in both national and local marketing campaigns to build brand awareness and attract customers. Franchisees benefit from these efforts and receive marketing materials, strategies and support to effectively promote their services within their territories.

Community and Networking: Wonderly Lights fosters a sense of community among its franchisees, encouraging networking and the sharing of best practices. Regular franchisee meetings and events provide opportunities for collaboration and mutual support.

How Much Can Wonderly Lights Franchise Owners Make?

According to Item 19 of the brand’s 2024 franchise disclosure document (FDD), the average revenue for existing Wonderly Lights locations in 2023 was $157,537. The average for locations open for one year or less was $44,068.

How Much Does It Cost to Open a Wonderly Lights Location?

The estimated initial investment required to open a Wonderly Lights ranges from $81,545 to $313,585. This cost includes:

• Initial Franchise Fee: $20,000 - $50,000
• Mailer Program Setup: $1,000
• Mailing List Fee: $125 - $375
• Postcard Fees: $2,150 - $12,900
• SEO Fees: $3,600
• Digital Marketing Fees (1 Year): $6,000 - $12,000
• Startup Inventory Package: $24,700
• Startup Equipment Package: $4,619
• Trailer: $8,951
• Initial Training Expenses: $1,000 - $2,000
• Insurance: $1,800 - $3,600
• Professional Fees: $300 - $1,000
• Licenses and Certifications: $0 - $1,500
• Integrated Business Management Fee: $325 - $975
• Computer, Internet Devices, Phones, Software Setup: $0 - $1,800
• Additional Funds (3 Months): $6,000 - $15,000

What Is the Franchise Fee for Wonderly Lights?

The franchise fee for opening a Wonderly Lights location is $20,000 for one location, $35,000 (cumulative) for two locations or $50,000 (cumulative) for three locations. Franchisees must have a net worth of $150,000 and at least $75,000 of liquid cash on hand.

Qualified veterans receive a discount of 20% off of their first-unit franchise fee.

Who Is on the Leadership Team of Wonderly Lights/Buzz Franchise Brands?

• Kevin Wilson – Chief Executive Officer
• Brian Garrison – President
• Angela Zerda Paules – Chief Marketing Officer
• Michael Hull – Chief Financial Officer
• Kyle Beach – Director of Operations
• Alana Peters – Marketing Manager
• Dave Warn – President of Franchise Development

What Helpful Articles Can I Read to Learn More? 

• Wonderly Lights Recognized as a Top Emerging Franchise (Accesswire)
• Christmas Lighting Business in the Triangle Picks Up During the Holiday Season (CBS 17)
• How Ken Weckesser’s Strategic Franchise Diversification Catapulted Him to the Top of the Home Services Industry (Gorilla Dash)
• ‘Tis the Season for Change – Holiday Lighting Franchise Rebrands (Business Insider)

Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our Power Rankings to read more on brands making moves.

Check out these three 1851 brands:

Christmas Decor

• Franchise Development Page
• Number of Open Locations (as of 7/24/2024): 300+
• Investment Range: $23,550 - $110,250

Elite Window Cleaning

• Franchise Development Page
• Number of Open Locations (as of 7/24/2024): 8
• Investment Range: $102,057 - $120,332

Footprints Floors*

• Franchise Development Page
• Number of Open Locations (as of 7/24/2024): 150+
• Investment Range: $78,505 - $113,030

Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit www.1851growthclub.com and start your journey.

Disclaimer: This content is for informational purposes only. You should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction. 

All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.