Kissing a cheek. Holding a hand. Hugging a friend. These are all things we took for granted before the pandemic hit, before an elbow bump became the rare physical contact we might have with someone outside our bubble. Now, as vaccines become more readily available and consumers look to get back to their normal routines while decreasing their stress levels, there’s never been a better time to be in the massage industry.
“People are getting vaccinated and feeling safe, and after months of being isolated and anxious, they’re more than ready for a massage,” says Matt Stanton, chief development officer of WellBiz Brands, Inc. the manager of the Elements Massage brand, a therapeutic massage franchise.
With more than 250 locations across the country, the Elements Massage brand has distinguished itself as a dominant player in the massage industry and is continuing to grow in markets across the U.S. Here are four reasons why now is the time for entrepreneurs to break out on their own and enter the health and wellness industry as a franchisee with the Elements Massage franchise system.
A Highly Personalized Approach
What makes the Elements Massage brand stand out is its exclusive offering of massage therapy services, making the member experience that much more customizable, attentive and focused. Professionally trained massage therapists promote open dialogue to empower clients to request adjustments — an approach deemed “The Elements Way®” that benefits both clients and massage therapists alike. The Elements Way helps ensure an optimal experience for every client starting with the appointment scheduling and ensuring clients get matched to a massage therapist who can meet their specific needs.
“Elements Massage therapists take the time to be attentive and present to make clients feel comfortable,” Stanton said. “The therapeutic relationship goes beyond touch. It’s also empathy and allowing the client to be heard.”
Health and Wellness Are In Demand
The COVID-19 pandemic reminded us of the fragility of life and the importance of maintaining good health and a strong immune system. Consumers are now understanding more about how much stress negatively impacts overall health, well-being and quality of life. Research shows massage therapy can help combat anxiety and depression, boost the immune system, lower blood pressure, as well as decrease pain and improve the quality of sleep.
“Massage therapy can help improve health and wellness through its effects on an individual's physical, mental and social well-being,” Stanton said. “That’s powerful and that’s why it will continue to be in demand.
Recurring Membership Models Create Stability and Diversify Revenue
Weathering a severe and sudden recession brought on by the pandemic has taught business owners the importance of having an income stream they can count on, even in uncertain times. The brand’s single-service model helps drive revenue through a membership-based offering that affords clients a discounted membership rate on massage therapy services.
“Clients want to make massage therapy part of their lives, and the Elements Massage discounted membership program allows them to do that,” said Stanton. “And for franchisees, that means recurring revenue they can count on every month.”
The Opportunity To Be Your Own Boss With The Support Of an Established Team
An estimated nine million small businesses across the country will end up closing their doors because of the COVID-19 pandemic, largely because they didn’t have the support they needed to survive. That’s where WellBiz Brands excels, offering support across four different brands — including Fitness Together®, private personal training studios; Amazing Lash Studio®, the largest and fastest-growing eyelash extension franchise in the nation; and Drybar, an innovative blow dry bar concept — giving franchisees even more access to best practices and expertise.
In addition, WellBiz Brands offers franchisees of each brand a strong support system that includes extensive and ongoing training along with marketing, operations and real estate/construction support. This unique approach has made the Elements Massage studios an employer of choice for many wellness professionals in the industry.
“Massage therapists recognize that the Elements Massage franchise system is a great system,” said Stanton. “We’re here to help and guide the franchisees to find their success. Now is the time to leave corporate America to be your own boss in the health and wellness industries.”
With a single-unit investment range between $312,655 and $560,736*,the Elements Massage® franchise system was recently named one of the Top 10 Best Franchises to Buy in the medium investment category by Forbes® . To learn more, visit https://elementsfranchise.com.
*As stated in the March 30, 2021 Franchise Disclosure Document.
Elements Therapeutic Massage, LLC. 9780 S. Meridian Blvd, Suite 400 Englewood, CO 80112
This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. MN File No. F-5517. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. Each Elements Massage® studio is independently owned and operated. Elements Massage® and The Elements Way® are registered trademarks of Elements Therapeutic Massage, LLC.