1851

Another celebrity is adding "franchisee" to their resume.The Breakfast Club co-host and television personality Charlamagne Tha God and his wife, Jessica Gadsden-McKelvey, will bring six&nbsp;<a href="https://www.qsrmagazine.com/news/charlamagne-tha-god-wife-jessica-gadsden-mckelvey-become-krystal-franchisees?utm_source=1851franchise.com&utm_medium=article&utm_campaign=charlamagne-tha-franchisee-the-latest-celeb-to-enter-franchising-signs-on-to-open-6-krystal-franchises-in-2023-2720393" target="_blank" rel="nofollow">Krystal franchises</a> to the greater Charleston area in 2023. After&nbsp;<a href="https://edition.cnn.com/2020/01/21/business/krystal-company-bankruptcy/index.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=charlamagne-tha-franchisee-the-latest-celeb-to-enter-franchising-signs-on-to-open-6-krystal-franchises-in-2023-2720393" target="_blank" rel="nofollow">filing for bankruptcy in 2020</a> and shaking up its executive board, the tiny-burger restaurant is leveraging celebrity influence to mount a comeback. Having been a fan of the chain since childhood, Charlamagne is ready to expand Krystal’s brand in the Lowcountry."Having grown up in the South, the Krystal brand is an icon for the region," said Charlamagne in a&nbsp;<a href="https://www.prnewswire.com/news-releases/krystal-continues-to-attract-celebrity-partnerships-301678320.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=charlamagne-tha-franchisee-the-latest-celeb-to-enter-franchising-signs-on-to-open-6-krystal-franchises-in-2023-2720393" target="_blank" rel="nofollow">press release</a>. "I'm excited and honored to be joining forces with them to bring their unique menu to more communities and to help showcase the brand to more audiences."&nbsp;<figure class="media"><div data-oembed-url="https://twitter.com/chasscene/status/1592668775655972864"><div class="iframely-embed"><div class="iframely-responsive"><iframe src="//cdn.iframe.ly/api/iframe?app=1&amp;api_key=fd3b6b3731f34f55ba1fe3&amp;url=https%3A%2F%2Ftwitter.com%2Fchasscene%2Fstatus%2F1592668775655972864" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></div></figure>The Krystal locations will be co-branded with Charlamagne to craft a “customized experience,” according to the press release."We are ecstatic to partner with Charlamagne and expand our footprint nationwide. Charlamagne pushes the envelope nationally by spotlighting important topics in society," said Jonathan Childs, chairman of Krystal Restaurants. “At Krystal, we expand the boundaries of QSR with innovative partnerships, marketing, menu and real estate. We look forward to continuing to do so with Charlamagne.”This isn’t the brand’s first celebrity collaboration. In September, Krystal announced&nbsp;<a href="https://www.franchisetimes.com/franchise_times_cover_stories/2-chainz-helps-krystal-get-its-groove-back/article_55f29adc-2301-11ed-99f6-f74cd2c0c0b8.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=charlamagne-tha-franchisee-the-latest-celeb-to-enter-franchising-signs-on-to-open-6-krystal-franchises-in-2023-2720393" target="_blank" rel="nofollow">2 Chainz</a> as the brand’s head of creative marketing. Victor Cruz, Brittany Renner, and Ray J have also been involved with the brand’s various marketing initiatives.“The Krystal restaurant brand is known for bringing quality ingredients and creativity to customers, and we are proud to be franchise owners and even prouder to be providing jobs for our folks by investing in our home state,” said Charlamagne.<a href="https://1851franchise.com/tim-tebow-and-clean-juice-partner-to-bring-new-franchise-to-florida-2719731">Celebrity collaborations</a> and&nbsp;<a href="https://1851franchise.com/taco-bell-is-going-on-an-apology-tour-with-pete-davidson-2719901">endorsements</a> are shown to be effective marketing strategies for creating buzz, and franchise brands are increasingly participating in the trend. Between the power of social media and celebrities’ enthusiastic fan bases, franchises have been able to accelerate their marketing with&nbsp;<a href="https://1851franchise.com/tropical-smoothie-cafe-most-recent-brand-to-partner-with-well-known-names-2719690#people">exceptional success</a>.Related articles:<ul><li><a href="https://1851franchise.com/megan-thee-franchisee-megan-thee-stallion-signs-on-as-multi-unit-popeyes-franchisee-2716901#stories">Megan Thee Franchisee: Megan Thee Stallion Signs On as Multi-Unit Popeyes Franchisee</a></li><li><a href="https://1851franchise.com/youtube-star-and-veteran-franchisee-join-forces-to-purchase-16-handles-ice-cream-brand-2719514#people">YouTube Star and Veteran Franchisee Join Forces to Purchase 16 Handles Ice Cream Brand</a></li><li><a href="https://1851franchise.com/jersey-mikes-partners-with-danny-devito-as-celebrity-endorser-2719820#people">Jersey Mike’s Partners with Danny DeVito as Celebrity Endorser</a></li></ul>

Charlamagne Tha Franchisee: The Latest Celeb to Enter Franchising Signs on to Open 6 Krystal Franchises in 2023

1851 Franchise

The radio host is the latest of many celebrities partnering with major franchises to leverage expertise, visibility and demand.

charlamagne-tha-franchisee-the-latest-celeb-to-enter-franchising-signs-on-to-open-6-krystal-franchises-in-2023

Pet Wants

How Pet Wants Franchisees Are Building Stronger Relationships With Pet Parents

how-pet-wants-franchisees-are-building-stronger-relationships-with-pet-parents

Right at Home

Right at Home In-Home Care Services Cleveland Ohio Market Release

Right at Home Expanding In-Home Care Services in Cleveland, Lorain, and Elyria

right-at-home-expanding-in-home-care-services-in-cleveland-lorain-and-elyria

Children's Lighthouse

How These Parents Conquered the Challenge of Finding Quality Childcare: A Children’s Lighthouse Webinar Recap

how-these-parents-conquered-the-challenge-of-finding-quality-childcare-a-childrens-lighthouse-webinar-recap

Want a Business With Purpose? Learn From a Health Care Veteran Turned Franchise Leader

want-a-business-with-purpose-learn-from-a-health-care-veteran-turned-franchise-leader

Woodhouse Spas

Karen Garrett Isn’t Selling Franchises — She’s Helping Entrepreneurs Find the Right Fit at Woodhouse Spas

karen-garrett-woodhouse-spa-franchise-development

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

Restaurant Business: Crumbl Cools Its Expansion, Refocuses on Profitability

restaurant-business-crumbl-cools-its-expansion-refocuses-on-profitability

Franchise Face-Lifts: Why Major Restaurant Brands Are Betting Big on Remodels

franchise-face-lifts-why-major-restaurant-brands-are-betting-big-on-remodels

How New Tariffs Are Causing Price Hikes and Surcharges for U.S. Businesses and Franchises - 1851

Tariffs Prompt Price Hikes, Surcharges as Businesses (and Franchises) Brace for Rising Costs 

tariffs-prompt-price-hikes-surcharges

franchise supplier award design with Locate AI logo and 1851 Franchise badge

Franchise Real Estate Services | Locate AI — Emerging Leaders in Franchise Support

locate-ai-emerging-leaders-in-franchise-support

Franchise Financial Reporting, Analytics and Business Intelligence | Qvinci

Franchise Financial Reporting, Analytics and Business Intelligence | Qvinci — Emerging Leaders in Franchise Support

franchise-financial-reporting-analytics-and-business-intelligence-qvinci-emerging-leaders-in-franchise-support

Consulting and Development | Big Sky Franchise Team — Emerging Leaders in Franchise Support

Big Sky Franchise Team: Expert Consulting for Scalable Growth

consulting-and-development-big-sky-franchise-team-emerging-leaders-in-franchise-support

Photo of powerlifter, wearing red singlet and white socks, preparing to deadlift

The 5 Business and Life Lessons I Learned from Powerlifting

the-5-business-and-life-lessons-i-learned-from-powerlifting

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

Franchisee spotlight graphic with photo of Greeva Patel and BIGGBY COFFEE logo

BIGGBY® COFFEE Franchisee Brings Passion for Community and Coffee to East Dundee

biggby-coffee-franchise-east-dundee-illinois

The Top 20 Cleaning Franchises to Invest in for 2025

top-cleaning-franchises-to-invest-in

Charlamagne Tha Franchisee: The Latest Celeb to Enter Franchising Signs on to Open 6 Krystal Franchises in 2023

MORE STORIES LIKE THIS