1851

Brian Loeb was initially skeptical of <a href="https://franchise.chebahut.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=cheba-hut-adds-to-its-leadership-team-with-new-vp-of-marketing-2709181" target="_blank" rel="nofollow" target="_blank">Cheba Hut&rsquo;s</a> hazy vibe, but his reservations about the brand disappeared when he took a bite of his first sandwich. Six months later, the seasoned marketing pro is now a member of the marijuana-themed sandwich shop&rsquo;s leadership team, serving as the brand&rsquo;s Vice President of Marketing. &nbsp;&nbsp;

&ldquo;I found the concept somewhat unfamiliar at first because I&rsquo;m not a consumer of weed, but once I tried the food, it was a done deal,&rdquo; Loeb said. &ldquo;It was the best sandwich I ever had, and I was completely hooked. I immediately recognized how special this brand was and actually sought out <a href="http://1851franchise.com/chebahut" target="_blank">Cheba Hut</a> to join the team and run their marketing efforts.&rdquo;

&ldquo;Brian joins us from Smashburger as our first outside corporate hire, and we&rsquo;re ecstatic about him joining our team,&rdquo; Cheba Hut Chief Relationship Officer Seth Larsen said. &ldquo;We&rsquo;re focusing on building our bench and adding to the team to keep our business going and growing.&rdquo;

Loeb first learned the guerilla side of marketing working in the music industry out of Las Vegas. He began his time in the restaurant industry as a marketing analyst for Smashburger before expanding into a role on the brand side of the business and gaining a more holistic view of marketing. Loeb oversaw various aspects of marketing including analytics, web, email, and events before building and leading the company&#39;s digital marketing efforts altogether, where he evolved Smashburger&rsquo;s basic email marketing platform into a hyper-tailored omnichannel CRM and developed the brand&rsquo;s personalized rewards program and app.

&ldquo;Using analytics as a tool to understand how a brand fits into the marketplace is a key element of digital marketing and social strategy as we know it today,&rdquo; Loeb said. &ldquo;Consumers expect relevant content that matters to them individually, and getting to that level of 1:1 personalization is one my favorite challenges. Executing on a clear marketing strategy while increasing Cheba Hut&rsquo;s digital footprint is my primary focus and there&rsquo;s tons of opportunity for us that I&rsquo;m excited to tackle.&rdquo;

In his role as VP of Marketing, Loeb will be in charge of telling Cheba Hut&rsquo;s story to the demographic that makes up the majority of the brand&rsquo;s loyal customer base while also identifying and pursuing adjacent customer segments that may carry the same reservations about the concept that he once had. He also plans to develop and launch Cheba Hut&rsquo;s rewards program, bringing about a new era for the brand.

&ldquo;Cheba Hut, at its core, is a place for extraordinary food and extraordinary service,&rdquo; Loeb said. &ldquo;While marijuana represents embracing a counterculture to some extent, Cheba Hut is really about coming as you are. That&rsquo;s the vibe we want every guest to feel when stepping through our doors.&rdquo;

Loeb&rsquo;s hiring adds to the excitement 2019 is poised to bring the fast-growing brand, and couldn&rsquo;t be better timed. Already in action this year is the relocation of its corporate headquarters to downtown Fort Collins, Colorado as well as the recent singing of three-unit franchise deals in Atlanta and Austin, Texas.

&ldquo;I&rsquo;m most excited about joining Cheba Hut&rsquo;s corporate team because of the culture that&rsquo;s been established here,&rdquo; Loeb said. &ldquo;This brand was built on passion, blood, sweat and tears and everyone is very protective of it as a result. The care that goes into every decision is clear and I&#39;m excited to be a part of that. This team always strives for excellence, and they do it in their own way.&rdquo;

For more information about Cheba&nbsp;Hut franchising, please visit&nbsp;<a href="https://chebahut.com/own-a-joint?utm_source=1851franchise.com&utm_medium=article&utm_campaign=cheba-hut-adds-to-its-leadership-team-with-new-vp-of-marketing-2709181" target="_blank" rel="nofollow" target="_blank">https://chebahut.com/own-a-joint</a>.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;

Cheba Hut Adds to its Leadership Team With New VP of Marketing 

1851 Franchise

Brian Loeb joins the brand with a Goal of establishing Cheba Hut’s digital footprint to reach new consumers.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

cheba-hut-adds-to-its-leadership-team-with-new-vp-of-marketing

Lawn Doctor

Happinest-Lawn-Doctor-Franchisee-Ralph-Valle-Profile-Jacksonville-FL-June-2025

From Near-Quit to 7 Figures: Success With Lawn Doctor in Jacksonville, Florida

lawn-doctor-franchise-success-jacksonville

Atomic Wings

Atomic Wings Debuts in Metro East With Fairview Heights Grand Opening

atomic-wings-debuts-in-metro-east-with-fairview-heights-grand-opening

Pet Wants

Pet Wants Shares Expert Tips on Cleaning Pet Gear Safely in the Dishwasher

pet-wants-shares-expert-tips-on-cleaning-pet-gear-safely-in-the-dishwasher

Griswold

Griswold in Andover, Minnesota, Connects Students and Seniors Through Pen Pal Program

griswold-in-andover-minnesota-connects-students-and-seniors-through-pen-pal-program

HomeTeam Inspection Service

Photo of HomeTeam Inspection Service franchisee Max Moarefdoust

Corporate Employee Turned Owner Illustrates the Power of the HomeTeam Model

max-moarefdoust-hometeam-success

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hardee’s Lawsuit Highlights the Risk of Going Off-Model in Franchising

hardees-franchise-lawsuit-paradigm-investment-group

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Busy Bee Jumpers Franchise Costs, Fees, Profit and Data for 2025

busy-bee-jumpers-franchise-costs-fees-2025

How-petbar-Makes-Pets-and-Their-Owners-Happy-as-Part-of-the-Family-in-a-Clean-and-Fun-Environment

How petbar Makes Pets and Their Owners Happy as Part of the Family in a Clean and Fun Environment

petbar-franchise-opportunity-boutique-pet-grooming

petbar Franchisees Win the $6.89B Global Market With Complete Transparency, Self-Service and Membership Models, Creating the Happiest Place for Dogs

petbar-franchise-opportunity

911 Restoration Franchise Costs, Fees, Profit and Data for 2025

911-restoration-franchise-deep-dive

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

Cheba Hut Adds to its Leadership Team With New VP of Marketing

MORE STORIES LIKE THIS