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LAST UPDATED:&nbsp;December 2023FRANCHISE WEBSITE:&nbsp;<a href="https://perkinsfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-perkins-franchise-costs-fees-profit-and-data-2724754" target="_blank" rel="nofollow">perkinsfranchising.com</a>NUMBER OF LOCATIONS: 300REPORTED COST TO GET IN: Between $1.2 million and $3.3 million&nbsp;REPORTED ROI (Item 19):&nbsp;N/A<a href="https://perkinsfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-perkins-franchise-costs-fees-profit-and-data-2724754" target="_blank" rel="nofollow">Perkins Restaurant &amp; Bakery</a> is an American restaurant franchise known for its breakfast and homestyle meals. It is owned by&nbsp;<a href="https://www.ascenthm.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-perkins-franchise-costs-fees-profit-and-data-2724754" target="_blank" rel="nofollow">Ascent Hospitality Management</a>.&nbsp;<h3>How Many Perkins Locations Are There?</h3>In 1957, Perkins started as a pancake house in Cincinnati. Founded by brothers Matt and Ivan Perkins, what was originally known as Smithies Pancake House quickly gained popularity for its pancakes and warm hospitality. Inspired by the success and positive response from the community, the brothers decided to expand their venture through franchising in 1958. Today, there are nearly 300 company-owned and franchised locations in 32 states and two Canadian provinces.&nbsp;<h3>What Is The Perkins Business Model?</h3>Perkins’ business model focuses on unwavering commitment to three key elements: food, the customer and the franchise owner.&nbsp;FoodPerkins has a reputation in two significant restaurant segments: breakfast and bakery. The brand has cultivated a loyal customer base by offering a top-notch breakfast service throughout the day. Beyond breakfast, Perkins serves a diverse lunch and dinner menu, featuring hearty classics like country fried steak, grilled salmon, burgers and soups.The brand offers items made fresh in-house every day. Modernized ordering capabilities, including app-based orders and third-party delivery options, contribute to additional revenue streams for franchise owners.The CustomerAt Perkins, every guest is treated like a welcome family member. The brand's mission is to create a warm and inviting atmosphere while enjoying their meals. Unlike rushing through meals for high turnover, Perkins believes in building lasting relationships with customers.&nbsp;The Franchise OwnerPerkins extends its commitment to excellence to its franchise owners, considering them part of the family. The brand provides robust support in areas such as site selection assistance, extensive training, technology and software support, vendor relations, cutting-edge marketing strategies, menu innovation, access to confidential operations manuals, and ongoing on-site field visits.&nbsp;The OpportunityWhile historically focused on free-standing locations, Perkins adapted to changing real estate opportunities and consumer patterns post-pandemic by offering an end-cap model. This model offers a smaller footprint without compromising the brand's full-service hospitality and made-to-order meals. This model allows franchise owners to capitalize on prime real estate opportunities in their markets, making it a strategic and cost-effective investment.<h3>How Much Can Perkins Franchise Owners Make?</h3>Perkins does not make earnings for franchise owners publicly available. However, data from&nbsp;<a href="https://sharpsheets.io/blog/perkins-franchise-costs-profits/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-perkins-franchise-costs-fees-profit-and-data-2724754#:~:text=On%20average%2C%20a%20Perkins%20Restaurant,operating%20in%20all%20of%202021." target="_blank" rel="nofollow">Sharp Sheets</a> notes that, on average, a Perkins Restaurant franchise makes $1.7 million in sales per year.<h3>How Much Does It Cost to Open Perkins?</h3>The total investment estimate to open a Perkins franchise ranges between $1.2 million and $3.3 million.&nbsp;<h3>What Is the Franchise Fee for Perkins?</h3>The franchise fee is $40,000.&nbsp;<h3>Who Is the Leadership of Perkins (Ascent Hospitality Management)?</h3><ul><li><a href="https://www.linkedin.com/in/jamesoreilly1/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-perkins-franchise-costs-fees-profit-and-data-2724754" target="_blank" rel="nofollow">James O’Reilly</a> — CEO&nbsp;</li><li><a href="https://www.linkedin.com/in/jim-frank-78023a15/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-perkins-franchise-costs-fees-profit-and-data-2724754" target="_blank" rel="nofollow">Jim Frank</a> — Chief Operating Officer</li><li><a href="https://www.linkedin.com/in/nathan-ballard-5838568/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-perkins-franchise-costs-fees-profit-and-data-2724754" target="_blank" rel="nofollow">Nathan Ballard</a> — Chief Supply Chain Officer</li><li><a href="https://www.linkedin.com/in/peter-ortiz/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-perkins-franchise-costs-fees-profit-and-data-2724754" target="_blank" rel="nofollow">Peter Ortiz</a> — Chief Development Officer</li><li><a href="https://www.linkedin.com/in/melissa-rothring-5352935/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-perkins-franchise-costs-fees-profit-and-data-2724754" target="_blank" rel="nofollow">Melissa Rothring</a> — Executive Vice President and General Counsel</li><li><a href="https://www.linkedin.com/in/robert-hess-7b93275/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-perkins-franchise-costs-fees-profit-and-data-2724754" target="_blank" rel="nofollow">Robert Hess</a> — Chief Information Officer</li><li><a href="https://www.linkedin.com/in/ron-dinella-51098411/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-perkins-franchise-costs-fees-profit-and-data-2724754" target="_blank" rel="nofollow">Ronald DiNella</a> — Chief Financial Officer</li><li><a href="https://www.linkedin.com/in/melissasmithhrprofessional/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-perkins-franchise-costs-fees-profit-and-data-2724754" target="_blank" rel="nofollow">Melissa Smith</a> — Chief Human Resources Officer</li></ul><h3>What Helpful Articles Can I Read to Learn More About Perkins?</h3><ul><li><a href="https://www.fsrmagazine.com/content/parent-huddle-house-and-perkins-builds-growth-several-multi-unit-deals?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-perkins-franchise-costs-fees-profit-and-data-2724754" target="_blank" rel="nofollow">Parent of Huddle House and Perkins Builds Growth with Several Multi-Unit Deals | FSR magazine</a></li><li><a href="https://www.nrn.com/family-dining/perkins-huddle-house-parent-company-names-james-o-reilly-ceo?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-perkins-franchise-costs-fees-profit-and-data-2724754" target="_blank" rel="nofollow">Perkins, Huddle House parent company names James O’Reilly CEO</a></li><li><a href="https://www.entrepreneur.com/franchises/directory/perkins-restaurant-bakery/282677?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-perkins-franchise-costs-fees-profit-and-data-2724754" target="_blank" rel="nofollow">Start a Perkins Restaurant &amp; Bakery Franchise in 2023</a></li><li><a href="https://perkinsfranchising.com/faq/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-perkins-franchise-costs-fees-profit-and-data-2724754" target="_blank" rel="nofollow">FAQ - Perkins ® franchise</a></li><li><a href="https://perkinsfranchising.com/how-franchising-helps-you-build-a-family-legacy/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-perkins-franchise-costs-fees-profit-and-data-2724754" target="_blank" rel="nofollow">How Franchising Helps You Build a Family Legacy</a></li></ul> Disclaimer: This content is for informational purposes only. You should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction. All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.

Franchise Deep Dive: Perkins Franchise Costs, Fees, Profit and Data

1851 Franchise

This American classic restaurant franchise prides itself on its strong commitment to its food, customers and franchise owners. 

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Franchise Deep Dive: Perkins Franchise Costs, Fees, Profit and Data

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