Franchisor Stories
Franchise Opportunity Deep Dive: The Joint Chiropractic is a retail-based chiropractic clinic concept that offers walk-in spinal adjustments with a simple membership model.
The Joint Chiropractic operates consumer-friendly clinics in high-traffic retail centers. Patients walk in without appointments or insurance and receive hand-performed spinal adjustments. The model focuses on convenience, affordability and speed, supported by recurring membership revenue.
The Joint Chiropractic was founded in 1999 with the goal of making chiropractic care more accessible, affordable and convenient for everyday consumers. The brand grew by placing clinics in busy shopping centers and simplifying service to spinal adjustments performed by licensed chiropractors.
Mission: Improve quality of life through routine and affordable chiropractic care.
Vision: Provide convenient, walk-in chiropractic care nationwide with clear pricing, modern retail locations and consistent service delivered by licensed professionals.
The Joint Chiropractic’s main selling point is convenience. Clinics are designed for walk-in visits, so patients don’t need appointments or insurance to receive care. Each clinic operates on a simple membership plan that makes pricing clear and affordable. Most locations are open evenings and weekends, allowing patients to visit when it fits their schedules. The clinics are small, modern and typically located next to popular retailers such as grocery stores and coffee shops. All care is provided by licensed Doctors of Chiropractic (DCs), and patient records are stored electronically, allowing for consistent service across the entire system.
Franchising with The Joint Chiropractic gives entrepreneurs access to a simple, proven model centered around one core service: spinal adjustments. The business operates on a recurring membership structure, which creates reliable, ongoing revenue. Each location has a small footprint, with a build-out designed for quick approval and efficient operation. Franchise owners can begin with a lean team of three to four employees, including a licensed chiropractor.
Corporate provides support in real estate selection, marketing, analytics and training. In states where non-chiropractors cannot own clinics, the brand offers a compliant management structure, ensuring that entrepreneurs can still invest and operate successfully.
The brand lists immediate opportunities across many major and secondary markets nationwide, including parts of Alabama, California, Florida, Illinois, New Jersey, New York, Texas, Washington and more. See Available Territories and Growth Markets on the brand’s site for current openings.
Initial Costs: The estimated initial investment required to begin operation of a The Joint Chiropractic franchise ranges from $245,250 to $543,000. The 2025 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | Min | Max |
| Initial Franchise Fee | $19,950 | $39,900 |
| Training Expenses | $3,500 | $5,000 |
| Lease & Utility Deposits | $3,700 | $5,800 |
| Rent (3 Months) | $9,000 | $27,000 |
| Clinic Design Fee | $1,000 | $1,000 |
| Architect Fee | $8,500 | $20,000 |
| Construction | $63,600 | $225,000 |
| Signage | $6,000 | $12,000 |
| Technology Systems | $6,000 | $11,000 |
| Chiropractic & Other Professional Equipment | $7,000 | $22,500 |
| Office Furniture & Equipment | $15,000 | $25,000 |
| Uniforms & Office Supplies | $1,500 | $3,000 |
| Business Licenses/Permits | $300 | $3,000 |
| Chiropractor Credentialing | $200 | $300 |
| Professional Fees | $3,000 | $8,200 |
| Grand Opening Advertising | $20,000 | $25,000 |
| Insurance Premiums | $2,000 | $4,300 |
| Additional Funds (3 Months) | $75,000 | $105,000 |
Initial Franchise Fee: The Joint’s standard initial franchise fee is $39,900, but several discounts may apply.
Qualified veterans receive a $6,000 discount, while entrepreneurs purchasing multiple clinics at once pay $29,900 for each additional location. Under the DC Path to Ownership Program, eligible chiropractors who have worked in a clinic for at least a year can open their own location for $20,000.
Additionally, a 2025 Sales Incentive offers a 50% discount on the franchise fee for agreements signed before December 31, 2025, bringing the fee down to $19,950 in those instances.
Ongoing Fees: According to the 2025 FDD, The Joint Chiropractic franchisees are responsible for the following ongoing payments and fees:
| Type of Fee | Amount |
| Royalty Fee | Greater of 7% of gross sales or $700 per month |
| Brand Fund Fee | Up to 3% of gross sales per month |
| Local Advertising Commitment | Greater of 5% of gross sales or $3,000 per month |
| Technology Fee | Up to $799 per month |
ROI Potential: According to the 2025 FDD, the 785 franchised clinics operating for the entirety of FY 2024 reported the following gross sales:
Quartile | Average | Median | Highest | Lowest |
1 (196) | $913,466 | $859,413 | $1,941,371 | $709,832 |
2 (196) | $606,178 | $598,158 | $707,745 | $528,193 |
3 (196) | $456,472 | $458,545 | $527,787 | $386,649 |
4 (197) | $303,525 | $314,895 | $386,417 | $122,807 |
Total (785) | $569,571 | $527,787 | $1,941,371 | $122,807 |
Initial training covers owner operations, DC protocols and wellness coordinator roles. The brand states that training is ongoing, with new content and refreshers for owners and clinic teams.
Franchise owners receive comprehensive operational support from the start. The Joint provides real estate and site selection assistance using GIS mapping and customer analytics to identify ideal locations. The corporate team offers guidance on clinic layout and build-out to help ensure quick and efficient openings. Franchisees also gain access to marketing playbooks and branded assets to drive both grand opening and ongoing demand. In addition, The Joint supports owners with hiring guidance for Doctors of Chiropractic and front desk roles, along with hands-on operational support throughout the ramp-up phase and beyond.
The Joint equips franchisees with advanced technology to streamline operations and support growth. Each clinic uses an electronic patient records system and paperless workflows to enhance efficiency. Membership and billing platforms make it easy to manage recurring revenue, while corporate analytics tools allow owners to benchmark performance and make data-informed decisions. Franchisees also benefit from centralized resources, online learning modules, and continuous updates designed to support both owners and staff.
Many owners come from outside health care. A licensed DC is required on staff. In some states, non-DCs operate via a management model with a professional entity owning the clinical practice.
Lean team at launch (about 3 to 4 employees). An engaged owner is recommended, with day-to-day execution led by a licensed DC and front desk staff. Some owners add more units after stabilizing operations.
The brand markets a VetFran discount. Ask the development team about any third-party lender introductions; terms vary by lender and candidate profile.
“I can leave the office now. I don’t have to be there all of the time because I am no longer a one-man show. I have a whole team of people getting Memphis better and it allows me to go home and spend a little more time with my family.”
- Pat Kolwaite, Multi-Unit Franchisee — Memphis, Tennessee
“The support of the executive team has been phenomenal. They have helped with site selection and provided a lot of guidance as to how to hire the right chiropractor. We’ve been successful without even having to market ourselves very much — people see our clinics next to their favorite stores or restaurants, and they come in curious. When they discover that we’re affordable and offer a membership model, it is very easy to win them over. Our model creates a pathway for our walk-in customers to return.”
- Chris Kemper, Multi-Unit Franchisee — Nashville, Tennessee
The global chiropractic market, valued at $19.6 billion in 2024, is expected to grow at a rate of 7.8% annually through 2034. Growth is being fueled by a rise in musculoskeletal disorders, increased demand for drug-free treatment options, better insurance coverage and ongoing advancements in chiropractic technology. As awareness spreads, chiropractic care is becoming a recognized primary option for managing pain and improving mobility through spinal adjustments and related therapies.
The Joint competes with independent chiropractic offices and other franchise or multi-location chiropractic groups. The brand differentiates on retail locations, walk-in model, membership pricing, fast visits and national scale.
Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our Power Rankings to read more on brands making moves.
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