1851

Within the decorative concrete industry, <a href="https://www.homefranchiseconcepts.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=growth-in-the-time-of-covid-concrete-craft-continues-to-grow-throughout-first-half-of-2020-2713646" target="_blank" rel="nofollow">Home Franchise Concepts</a>, parent company of <a href="https://www.concretecraft.com/concrete-craft-franchise-opportunity/?utm_source=1851franchise&amp%3Butm_medium=referral&amp%3Butm_campaign=ccfd-1851&utm_source=1851franchise.com&utm_medium=article&utm_campaign=growth-in-the-time-of-covid-concrete-craft-continues-to-grow-throughout-first-half-of-2020-2713646" target="_blank" rel="nofollow">Concrete Craft</a>, has demonstrated a dominant role with over 60 territories open in the U.S. and Canada. In spite of many business closures and strict social distancing requirements, Concrete Craft has managed to have a strong 2020 to date.While there have been 12 new franchisee signings this year to date, only two of the signings were pre-COVID. That means the brand has managed to secure&nbsp; ten signings amid pandemic conditions, and the brand has no intention of slowing down. The low barrier to entry point has provided entrepreneurs with an opportunity for a quick return on investment in the summer months due to the nature of the service and, with stay at home orders, many consumers have been taking advantage of home improvement projects as they spend more time in their yards.One drive that Concrete Craft’s new franchisees seem to universally possess is the desire to diversify businesses they already have. Though some were simply seeking to own their own business for the first time, many new franchisees already owned their own companies, such as property management and construction businesses, and investing in Concrete Craft as a way to enhance their profits-and pivot into owning a successful franchise business that can provide lucrative earning potential, family business benefits, a flexible work schedule, and greater overall career security.&nbsp;“With the economy in such a precarious place, business owners are looking to diversify their portfolios to break-even and eventually grow,” said Aaron Cady, Concrete Craft’s Director of Franchise Licensing. “The construction industry is thankfully one where jobs can be performed at a safe distance; if business owners can capitalize on that knowledge and build with us in the summer months, I think we’ll continue to have a strong third quarter.”Another reason for the franchise’s success has been predicated on the strength of its relationships — specifically with its franchisees and customers.During the pandemic, franchisees have been able to count on Concrete Craft’s corporate team to guide them through the storm. Chief Development Officer Jonathan Thiessen <a href="https://1851franchise.com/concretecraft/how-concrete-craft-continues-to-support-its-franchisees-and-keep-customers-satisfied-2712997">recently discussed</a> the internal initiatives corporate has been providing to aid franchisees in this challenging time.“We’ve been implementing several initiatives at the corporate level to support franchisees during this challenging time,” said Thiessen. “On the business side, we’ve provided royalty fee relief for those who aren’t able to stay open or have experienced a temporary slowdown. In addition, we’ve negotiated more aggressive terms with our main suppliers, from concrete to digital media providers, on behalf of the franchisees. We are also implementing comprehensive cash flow analysis exercises to make sure franchisees have the resources necessary to continue operations.”&nbsp;The brand has also benefited from the power of <a href="https://www.jmfamily.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=growth-in-the-time-of-covid-concrete-craft-continues-to-grow-throughout-first-half-of-2020-2713646" target="_blank" rel="nofollow">JM Family Enterprises, Inc.</a>, the parent company of Home Franchise Concepts, making Concrete Craft&nbsp; <a href="https://www.concretecraft.com/concrete-craft-franchise-opportunity/?utm_source=1851franchise&amp%3Butm_medium=referral&amp%3Butm_campaign=ccfd-1851&utm_source=1851franchise.com&utm_medium=article&utm_campaign=growth-in-the-time-of-covid-concrete-craft-continues-to-grow-throughout-first-half-of-2020-2713646" target="_blank" rel="nofollow">the only decorative concrete franchise system to be backed by an internationally recognized company</a>. With JM Family team’s support, Concrete Craft has leveraged its resources to provide step-by-step guidance on how to navigate the CARES Act and work with the SBA for financing options.“It’s certainly been a help to have the treasure-trove of resources available through JM Family Corporate,” said Cady. “Our franchisees have been able to receive medical resources and advice throughout this process, and have had a support staff check in on each of them at least every 48 hours. It’s a tough time to be a business owner, and we wanted to ensure our franchisees feel our presence in a helpful way and mitigate any additional anxieties that come with owning a business. We’re all in this together.”Networking at Concrete Craft does not stop from within; customers are also responding well to the brand’s many resources and top-notch service. With a wide range of offerings, including various types of concrete — stamped concrete, resurfaced concrete stained concrete, and concrete restoration — to interior and exterior commercial flooring, customers have been able to check many of their summer rehab projects off their lists.&nbsp;“You have so many people spending time at home right now and finding new improvement projects to accomplish on the daily,” said Cady. “We have a diverse set of services that have customers knocking on our doors. Our franchisees are always committed to the best custom experience possible and can simultaneously meet increasing demand this summer. We’re prepared to handle whatever challenge comes our way, though the fact that our business has been thriving in the months when COVID has hit hardest hasn’t hurt.”Though the end of the pandemic is nowhere near in sight, Concrete Craft is set for continued growth in the third quarter. Its solid business model and concrete relationships make them a solid franchise opportunity in 2020.

Growth in the Time of COVID: Concrete Craft Continues to Grow Throughout First Half of 2020

1851 Franchise

The pandemic hasn’t stopped the concrete design and solutions franchise from expanding.


This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

growth-in-the-time-of-covid-concrete-craft-continues-to-grow-throughout-first-half-of-2020

Dillas Quesadillas

Design with photo of Michael Mabry and Dillas Primo Quesadillas logo

Franchise Times: New Franchise Exec Says Dillas Is Bringing ‘Excitement’ Back to QSR Category

michael-mabry-franchise-growth

Lawn Squad

Greener, Faster, Smarter: Why Entrepreneurs Are Choosing Lawn Squad 

Greener, Faster, Smarter: Why Entrepreneurs Are Choosing Lawn Squad as a Treatment-Only Lawn Care Franchise

lawn-squad-franchise-opportunity

Jollibee

How Jollibee’s Veteran Leadership Team Is Rewriting the Playbook for U.S. Expansion

franchise-leadership-growth

Woodhouse Spas

Photo of guest checking in at Woodhouse Spas reception desk

franchise-questions-answered

Mellow Mushroom

How Mellow Mushroom’s Model Made it the Perfect Addition to Brad Harper’s Restaurant Portfolio

How Mellow Mushroom’s Flexible Model Made it the Perfect Addition to Brad Harper’s Growing Restaurant Portfolio

mellow-mushroom-brad-harper-restaurant-growth

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Buying a fitness franchise, people exercising

Boutique vs. Big Box Gym Franchises: Which Offers Best ROI in the $7 Billion Fitness Market?

buy-fitness-franchise-boutique-big-box-comparison

Pieology Pizza Enters Chapter 11 Following Costly Bid To Save Struggling Stores

pieology-pizza-files-chapter-11-bankruptcy

CNBC: McDonald’s Will Assess if Franchisees Are Offering Value for Customers Under New Standards

mcdonalds-franchise-standards-value-metric

How AI Is Transforming Restaurant Operations and Franchises

ai-impact-restaurants-franchises-human-centric-technology

Round Table Pizza Franchisees Take FAT Brands to Court Over Marketing Fund Mismanagement

round-table-pizza-franchisees-take-fat-brands-to-court-over-marketing-fund-mismanagement

Scenthound Franchise Costs, Fees, Profit and Data for 2025

scenthound-franchise-costs-fees-profit-and-data

Robert Palmer’s Long Game: Turning a Cleveland Lawn Business into the Lawn Squad Franchise

growing-the-lawn-squad-franchise-scaling-authority-brands

Newk's Eatery Franchise - Columbus, Mississippi Expansion - 1851 Franchise

Newk’s Eatery Taps Seasoned Beef ‘O’ Brady’s Multi-Unit Operators for New Columbus, Mississippi Expansion

newks-franchise-columbus-ms-patel

How The Glass Guru Is Building a Franchise Culture of Partnership, Not Just Sales

the-glass-guru-franchise-culture-of-partnership

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

Photo of group of dogs standing together in day care facility

Top Pet Boarding and Day Care Franchise Opportunities for 2025

top-pet-boarding-daycare-franchises

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

AI-related job cuts, October U.S. job cuts, American job cut record

AI-Fueled Layoffs Reshape the U.S. Job Market — And Highlight Franchising’s Resilience

ai-job-cuts-franchising-path-forward

1851 Franchisee Spotlight graphic with photo of Eli Cohen, Layne's Chicken Fingers logo

C5 Restaurants Grows its Texas Footprint with 40 Layne’s Chicken Fingers Locations Planned Statewide

eli-cohen-laynes-chicken-fingers-texas

Paris Baguette Welcomes Zac Sulma as New Chief Operating Officer

new-coo-zac-sulma

Growth in the Time of COVID: Concrete Craft Continues to Grow Throughout First Half of 2020

MORE STORIES LIKE THIS