1851

Webinars have become one of the most powerful tools in a franchisor’s toolbox. Done right, they don’t just inform — they connect, build credibility and bring prospects one step closer to saying yes. But building a webinar that resonates with potential franchisees takes more than a slide deck and a pitch. It requires empathy, storytelling and, most importantly, a focus on what the candidate truly wants to know.<h2>Focus Your Webinar on What Matters Most: Support</h2>To design an effective franchise webinar, franchisors should start by asking, “What would I want to know if I were buying a franchise for the first time?” For most candidates, the biggest concern is simple: “<a href="https://1851franchise.com/comprehensive-training-and-support-how-to-evaluate-key-franchise-resources-2727540">Will I be supported?</a>”Many development teams structure their webinars around the franchise journey — from initial inquiry through grand opening and ongoing operations. By outlining each phase of support clearly, candidates can visualize the level of involvement they can expect from the brand. This often includes mentorship, marketing guidance, site selection assistance, and training programs.<a href="https://www.linkedin.com/in/matt-kelton/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-franchisors-can-build-effective-webinars-to-reach-prospective-franchisees-2727751" target="_blank" rel="nofollow">Matt Kelton</a>, vice president of franchise development for&nbsp;<a href="https://childrenslighthousefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-franchisors-can-build-effective-webinars-to-reach-prospective-franchisees-2727751" target="_blank" rel="nofollow">Children’s Lighthouse</a> explained that a successful webinar should “walk them through the brand story, the history, how the model works, what it costs to get into the franchise and what it looks like to go through the opening process.”&nbsp;Kelton emphasizes that the presentation should bring the brand to life visually and culturally: “We’re sharing lots of photos, showing franchise owners, showing schools and letting them know about our culture and what we’re all about.”<h2>Use Webinars To Humanize Your Brand and Build Trust</h2>Webinars give prospective franchisees something that emails and brochures can’t: a chance to see and hear you. This human element goes a long way in&nbsp;<a href="https://1851franchise.com/trust-in-franchising-2726050">building trust</a>.Kelton notes that credibility starts with transparency and proof of concept. Brands should talk about how you compare to the industry — your rankings and your accolades.&nbsp;“We talk about franchisee stories just to show the proof of concept,” he said. “For example, we’ve been around 30 years and we’ve never had an SBA failure. We’re one of the top four franchises in the space.”Kelton says that sharing growth and scale is part of building trust. This helps viewers get the feeling that you’re an expert, that you have a proven model and that they would be in good hands investing a lot of their family resources into this business.<h2>Follow Up With Content That Adds Value, Not Just Pressure</h2>The follow-up to a webinar can make or break the relationship.&nbsp;<a href="https://1851franchise.com/how-to-find-the-best-crm-software-for-your-franchise-2723030">A good CRM system</a> helps automate and segment communications — but personalization is key.Kelton’s approach to follow-up is focused on responsiveness and relationship-building. “I’ll follow up and just… send them a message saying, ‘Hey, thanks for being on the call. Does this look like this could be a fit for you? Thought we’d ask if you want to take the next step.’”Kelton also says that staying engaged over time is key. “I’ll have a trigger over the next 10 days or so to see if they have an interest in moving forward,” he said. “If they’re not, that’s fine — it could be timing. If they’re not interested, we’ll put them on a group campaign and continue to share information.”A well-executed webinar can be a turning point in the franchise discovery process. When franchisors lead with empathy, highlight real support and build trust through authenticity and follow-up education, webinars become more than a sales tool — they become a foundation for long-term partnerships.Growing and selling franchises is difficult. No great franchise did it alone. Want to learn more about how 1851 helps franchisors grow their franchises with confidence? Visit&nbsp;<a href="http://www.1851growthclub.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-franchisors-can-build-effective-webinars-to-reach-prospective-franchisees-2727751" target="_blank" rel="nofollow">www.1851growthclub.com</a> and see what we can do for you.

The Ultimate Guide To Selling Franchises — How To Build Webinars

How Franchisors Can Build Webinars That Attract Buyers

1851 Franchise

Franchisors can use webinars to educate potential franchisees, build trust, highlight support and lay the foundation for strong, long-term relationships.

how-franchisors-can-build-effective-webinars-to-reach-prospective-franchisees

Benjamin Franklin Plumbing

image of a benjamin franklin plumber employee franchise

Top 5 Reasons To Invest in Benjamin Franklin Plumbing Right Now

benjamin-franklin-plumbing-franchise-5-reasons-to-buy

Mister Sparky Electric

image of mister sparky cars franchise authority brands

Wired for Success: 5 Powerful Reasons To Invest in a Mister Sparky Franchise Now

mister-sparky-franchise-5-reasons-to-invest

image of Mister sparky electric employee working with customer

On-Time, Every Time: How Mister Sparky Delivers the Electrical Service Homeowners Can Count On

mister-sparky-electric-service-franchise

image of mister sparky electric on time elctricians from franchise mister sparky

The Electrician You Can Count On: How Mister Sparky Delivers Power, Punctuality and Profitability

mister-sparky-franchise-power-punctuality-profitiability

image of a benjamin franklin plumber employee helping a customer

The Punctual Plumber That Wins: How Benjamin Franklin Plumbing Redefines Home-Service Reliability

benjamin-franklin-plumbing-home-service-reliability

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Planet Fitness Franchisees Donate $100K to Support Texas Flood Relief - 1851 Franchise

Planet Fitness Franchisees Donate $100K To Support Texas Flood Relief

planet-fitness-texas-flood-relief

McDonald’s Is the Latest Franchise To Bet Big on Beverages with 500-Store Premium Drink Test

mcdonalds-is-the-latest-franchise-to-bet-big-on-beverages-with-500-store-premium-drink-test

Friendly’s Parent Company Acquired by Multi-Unit Franchisee as More Owners Take the Lead in Brand Acquisitions 

friendlys-parent-company-acquired-by-multi-unit-franchisee-as-more-owners-take-the-lead-in-brand-acquisitions

Subway - John Fitzpatrick Named CEO - Breaking News - 1851 Franchise

Subway Names Jonathan Fitzpatrick as New CEO, Effective July 28

jonathan-fitzpatrick-subway-ceo-leadership-change

AI Is Reshaping Franchising: $100 Billion Valuations and Hyper-Localized Advertising

ai-is-reshaping-franchising-100-billion-valuations-and-hyper-localized-advertising

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

Top 25 Franchise Marketing Leaders: Kelsey McManemin — Vice President of Marketing, HTeaO

top-25-franchise-marketing-leaders-kelsey-mcmanemin-vice-president-of-marketing-hteao

Top 25 Franchise Marketing Leaders: Cathy Chavenet — Chief Marketing Officer, Paris Baguette

top-25-franchise-marketing-leaders-cathy-chavenet-chief-marketing-officer-paris-baguette

Franchise Masterclass: Building Predictability in Your Franchise Funnel

building-predictability-in-your-franchise-funnel

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Navy Veteran and Professional Artist Couple Open Caring Transitions in Texas

Navy Veteran and Professional Artist Couple Set Out to Build a Purpose-Driven Business With Caring Transitions in Texas

navy-veteran-and-professional-artist-couple-set-out-to-build-a-purpose-driven-business-with-caring-transitions-in-texas

Why This Real Estate Broker Decided To Bring Caring Transitions to Central Texas

The Ultimate Guide To Selling Franchises — How To Build Webinars

MORE STORIES LIKE THIS