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According to Restaurant Business in an article published on March 2, 2017:

Putting well-known brands and logos on restaurant menus is hot right now&mdash;and for good reason. Brand-name ingredients on menus can boost sales, increase consumer trust and drive traffic.

...

What&rsquo;s more, over half (54%) of consumers say they&rsquo;d be willing to pay more for sandwiches that feature brand-name condiments or spreads, according to Technomic&rsquo;s 2016 Sandwich&nbsp;Consumer Trend report.

The article cited <a href="http://www.mcalistersdelifranchise.com/Home.aspx?utm_source=1851franchise.com&utm_medium=article&utm_campaign=restaurant-business-branded-menu-items-make-a-difference-2703357" target="_blank" rel="nofollow" target="_blank">McAlister&rsquo;s Deli</a> as an example:

<a href="https://mcalistersdeli.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=restaurant-business-branded-menu-items-make-a-difference-2703357" target="_blank" rel="nofollow" target="_blank">McAlister&rsquo;s Deli </a>recently rolled out a Garden Fresh Turkey sandwich LTO. It features Butterball smoked turkey, Havarti, spinach, guacamole, tomatoes and olive oil vinaigrette on nine-grain bread. The chain had previously menued a California Turkey Reuben with Butterball turkey, coleslaw, Swiss cheese and Thousand Island dressing.

To read the entire article, click&nbsp;<a href="http://www.restaurantbusinessonline.com/resources/brandinsight/branded-menu-items-make-difference?utm_source=1851franchise.com&utm_medium=article&utm_campaign=restaurant-business-branded-menu-items-make-a-difference-2703357" target="_blank" rel="nofollow" target="_blank">here</a>.&nbsp;

Restaurant Business: Branded Menu Items Make a Difference

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Article Cites McAlister’s Deli as Best in Class Example

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