Mobile Commerce Daily: MOOYAH Burgers, Fries & Shakes Unveils New Mobile Loyalty App
MOOYAH Burgers, Fries & Shakes builds loyalty through new app.
MOOYAH Burgers, Fries and Shakes is taking a customer-specific approach to its new mobile application by sending users loyalty offers based on their previous purchases and frequency of in-store visits.
The fast casual better burger brand is moving away from the days of physical reward cards by teaming up with customer relationship management platform Punchh, which is powering the MOOYAH rewards app. The app communicates with Guests both inside and outside the brand’s restaurants, ensuring that Guests receive targeted messages and customized experiences.