Trua Senior Living Locators CEO Discusses Franchising Success and a Clinical Approach to Senior Placement

Matt Staley, CEO of Trua, discusses how his clinical background in physical therapy inspired him to build a franchise brand focused on compassionate senior care placement.

By Victoria CampisiStaff Writer

9:00 AM • 01/28/25

MORE STORIES LIKE THIS

Franchise Deep Dive: The UPS Store Franchise Costs, Fees, Profit, and Data

Lindora’s New President Discusses Franchise Growth and the Future of Health and Wellness

Trua Senior Living Locators CEO Discusses Franchising Success and a Clinical Approach to Senior Placement

Happy Joe’s President and CEO Discusses Turnaround and Vision for Legacy Growth

Featured Franchise News

1851 Agg - Empower Brands 6 Franchises Named to FBR's 2025 Top Franchises List - 1851 Franchise

Empower Brands Celebrates Six Franchises Named to Franchise Business Review’s 2025 Top Franchises List

DOJ FTC Antitrust Guidelines - Franchise News - 1851 Franchise

DOJ and FTC Issue New Antitrust Guidelines with Implications for Franchising

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025

Yum Brands - KFC - Pizza Hut - Terminates Franchise Agreements in Turkey - 1851 Franchise

Yum! Brands Terminates Franchise Agreements in Turkey Due to Non-Compliance

Featured Brand News

World Gym’s Healdsburg Location Named as North America’s “World Gym of the Year”

Caring Transitions Targets South Bend, Indiana, for Franchise Growth

Why Franchising with Footprints Floors Is Recession-Resistant

Brooker’s Founding Flavors Ice Cream Embarks on Franchising Journey; Sells 7 Units in First Month