Trua Senior Living Locators CEO Discusses Franchising Success and a Clinical Approach to Senior Placement

Matt Staley, CEO of Trua, discusses how his clinical background in physical therapy inspired him to build a franchise brand focused on compassionate senior care placement.

By Victoria CampisiStaff Writer

9:00 AM • 01/28/25

MORE STORIES LIKE THIS

Lindora’s New President Discusses Franchise Growth and the Future of Health and Wellness

How Car Sales Taught Buddy's Home Furnishings’ Mitchell Lee the Secrets of Franchise Development

Don Yurick Talks Master Franchising and Growth with Hammer & Nails Grooming

Trua Senior Living Locators CEO Discusses Franchising Success and a Clinical Approach to Senior Placement

Featured Franchise News

Tariff Tensions Threaten U.S. Restaurants with Rising Costs and Supply Chain Disruptions

Roof Scientist Launches Franchise Opportunity, Revolutionizing Roof Preservation with Innovative Technology

Restaurant Business: How McDonald's Is Restructuring To Compete With Specialized Chains

Design with hundred dollar bill and orange "recession" banner across the middle

ABC News: Recession Risks Are Rising, Economists Say. Here’s What to Know.

Featured Brand News

World Gym - Overcoming Gym Plateaus Setbacks - 1851 Franchise

No Excuses: Overcoming Common Gym Plateaus and Setbacks

Ben Aydin on Building a Right at Home Franchise: Hard Work, Growth and Making an Impact

Why Strength-Focused Gyms Are on the Rise: The World Gym Difference

The World Gym Mentality: How Strength Training Builds Confidence