1851

Though green building and design is increasingly seen as essential for commercial building in the U.S., the growing demand for eco-friendly residential homes has largely been unmet. Now, <a href="https://ghbuildersusa.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=green-home-builders-usa-brings-one-of-australias-fastest-growing-franchise-models-stateside-2713590" target="_blank" rel="nofollow">one of Australia’s most successful building franchises</a> has arrived in the U.S. to fill that gap.In the early 2000s, <a href="https://1851franchise.com/greenhomebuildersusa/green-home-builders-usa-executive-qa-with-ceo-mick-fabar-2713587#franchisor">Australian home developer Mick Fabar </a>saw an opportunity in his market to deliver the same eco-friendly design considerations that were being applied in commercial buildings to residential homes. The prevailing thinking, both then and now, is that green building is too expensive to apply to residential homes, and home buyers won’t pay for it. That thinking, Fabar wagered, relies on a couple of essential miscalculations. The first is the assumption that homeowners don’t care enough about the environmental impact of their homes and green design is therefore purely a theoretical luxury, not something that directly affects their lives. The second assumption is that green building is more expensive for the homeowner than traditional design. Fabar quickly proved both of those assumptions false — though they persist stubbornly throughout much of the industry — and his building work skyrocketed as a result.&nbsp;By 2006, Fabar was building and selling 20–30 homes per year, a volume that would require a full business to sustain. That’s when he founded Green Homes Australia. Since then, the business has continued to grow year after year, eventually turning to franchising and expanding out into markets across Australia. In 2015, Green Homes established its first international franchise network with Green Homes New Zealand. Three years later, the ever-expanding franchise made its second foray into international expansion, planting a flag in the U.S. and establishing <a href="1851franchise.com/greenhomebuildersusa" target="_blank" rel="nofollow">Green Home Builders USA</a>.“No matter where we set up shop, we see a ton of excitement,” said Josh Hughes, Green Home Builders Operations Manager. “And not just from franchisees and prospective buyers. “Suppliers, builders, vendors, consumers —&nbsp;everyone wants to get involved.”What accounts for that excitement? Hughes points to those fundamental misconceptions about green building.“<a href="https://1851franchise.com/greenhomebuildersusa/green-home-builders-usa-corners-a-lucrative-untapped-market-in-home-building-2713591#franchisor">The demand for healthy homes has been growing for a long time</a>, and it’s exponential. I think we’re going to start seeing more and more headlines about that in the future,” Hughes said. “This isn’t just about saving the planet — though that’s obviously increasingly a priority among homebuyers as well — it’s about the environments people want to live in. You want a home where it is easy to breath, safe to raise your kids, comfortable and efficient. People understand that an eco-friendly home is a happier place to live.”As for the price tag, Hughes says Green Home Builders has designed a host of sustainable solutions for customers with a range of budgets, but even the higher upfront costs are often recouped through energy savings and resales.&nbsp;“We work with plenty of budget-conscious customers, whether they are investing in their very first home or downsizing to a tiny home,” Hughes said. “And of course we’ll work with high-end one-off architectural projects as well. But the key is, regardless of the budget, when you are buying a home, you are making a long term investment, and the idea that buyers who are in a place to make such an investment aren’t going to do the research and figure out the long-term costs and savings is just wrong. If people have an opportunity where they might pay a little more upfront but they can see clearly how they can make that money back through energy efficiency and resale value, they are going to take it.”By identifying and responding to those misconceptions about green building and home buyers, Green Home Builders has carved out an enviable role as the largest green builder in the residential market. “It’s very rare that someone comes along and dramatically alters or opens up a new marketplace,” Hughes points out, “and that’s exactly what we’ve done.”That adds up to a major opportunity for franchisees, particularly in the U.S., where Green Home Builders is just beginning to pursue the kind of growth it has enjoyed in Australia and New Zealand.Traditionally, one of major hurdles for developers getting into green building and design is that the standards, resources and information are largely inaccessible. “It’s almost like legal jargon,” Hughes said, “if you aren’t trained to read a contract, it won’t make any sense to you.” One of Green Home Builders’ key innovations is collecting and breaking down everything there is to know about green building and design in a way that makes sense to laypeople.“We’ve built a system that allows us to take a builder who has zero experience in green building, and with just a week’s training, equip them with everything they need to know so that they could go to a conference with clients and explain every detail of what we do,” Hughes said.That accessibility has allowed Green Home Builders to open up their opportunity to <a href="https://1851franchise.com/greenhomebuildersusa/how-julie-and-graeme-saward-followed-their-passion-and-became-the-first-franchisees-to-partner-with-green-homes-australia-2713588#brand-latest-stories">a wide range of prospective franchisees</a> who otherwise might not have had a clear path into green building and design.Because the franchise opportunity does not require specialized knowledge in green building and design, Louis Fennell, Green Home Builders Marketing Manager, says the franchise’s development team is primarily interested in franchisee candidates whose personal and professional values align with the brand.“We want people who have a drive to make decisions that have a positive impact on both their business and their community,” Fennell said. “We don’t want people who are out there building homes that last for ten years then going back in ten years to sell upgrades or a new home. Our franchisees take pride in what they do.”Green Home Builders’ commitment to community is at the core of its franchise model, which provides every franchisee with access to a robust community of colleagues.“One of the most valuable resources our franchisees have is the network of builders of which they are a part,” Fennell said. “They share ideas, best practices, advice and assistance, and they build relationships, which are essential in this business. That’s a resource not a lot of other builders have.”Now, Green Home Builders USA is seeking both area developers, who will recruit franchisees and build out new markets, and franchisees themselves, who will introduce the business to partners and consumers looking for green building and design solutions for residential homes. Fennell says he expects to have little trouble finding great people for both roles.“We’ve built a franchise opportunity that really has no competition in our field, and that's a rare thing, so it’s never a challenge to drum up interest,” Fennell said. “And because we’ve got training down to a science, we can take people with relatively little experience in green building and make them experts in no time. So we’re really just out there looking for good people who see the value of what we do and want to get on board.”The investment for a Master Franchise Agreement with Green Home Builders USA is $285,600 to $2,581,000. For more information, visit: <a href="https://ghbuildersusa.com/franchise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=green-home-builders-usa-brings-one-of-australias-fastest-growing-franchise-models-stateside-2713590" target="_blank" rel="nofollow">https://ghbuildersusa.com/franchise/</a>

Green Home Builders USA Brings One of Australia’s Fastest-Growing Franchise Models Stateside

1851 Franchise

The eco-friendly home-building franchise is poised to grow rapidly in markets across the U.S.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

green-home-builders-usa-brings-one-of-australias-fastest-growing-franchise-models-stateside

Mellow Mushroom

Art and Economics: How Mellow Mushroom’s Local Commitment Helped Secure Franchise Times Top 400 Spot

mellow-mushroom-franchise-times-400-rank-growth

Sola Salons

Photo of interior of Sola Salons location

How Much Can I Make as a Sola Salons Franchise Owner?

franchise-earnings

SweatHouz

Memberships That Matter: SweatHouz’s Recurring Revenue Model Explained

sweathouz-recurring-revenue-model

Pigtails & Crewcuts

Pigtails & Crewcuts National Convention Spotlights a Business That Builds More Than Just Revenue

Why Franchisees Are All In: Pigtails & Crewcuts National Convention Spotlights a Business That Builds More Than Just Revenue

pigtails-and-crewcuts-national-convention-2025

Pet Wants

How Pet Wants Offers a Franchise Opportunity That Feeds Both Pets and Passion

how-pet-wants-offers-a-franchise-opportunity-that-feeds-both-pets-and-passion

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Authority Brands Enters Q4 with Record Momentum

Authority Brands Enters Q4 with Record Momentum, Surpassing 200 New Franchise Owners in the First 10 Months of 2025

authority-brands-enters-q4-with-record-momentum-surpassing-200-new-franchise-owners-in-the-first-10-months-of-2025

Franchises, work-life balance, millennials in franchising, millennials work-life balance

The Best Franchises for Millennials Wanting Work-Life Balance

best-franchises-millennials-work-life-balance

Photo of Papa Murphy's Take 'N' Bake Pizza franchisee Lily Wilford

Entrepreneur: This 18-Year-Old Saves Babysitting Money for College — Then Decided to Buy a Business Instead

18-year-old-franchise-owner-lily-wilford

Amazon outage, AWS outage, Amazon AWS logo

The Day the Cloud Stalled: How Amazon's Outage Impacted Franchise Economy

amazon-aws-outage-franchise-impact-travel-dining-failure

Thursday 1851 Franchise Agg - NASAA’s Noncompete Push

NASAA’s Noncompete Push Puts Franchise Growth on Uncertain Ground

franchise-noncompete-nasaa-advisory-reasonableness-standard

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

Photo of Humbug Holiday Lighting team members wearing festive sweaters, beanies, smiling at camera

Happinest Brands Turns the ‘Off-Season’ Into a Bright Spot for Franchisees

happinest-holiday-lighting-franchise-support

image of mellow mushroom deep dive into financials article from 1851 franchise

Mellow Mushroom Franchise Costs, Fees, Profit and Data for 2025

mellow-mushroom-franchise-deep-dive

Scenthound Franchise Costs, Fees, Profit and Data for 2025

scenthound-franchise-costs-fees-profit-and-data

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

image of michael panos and michel panos, owners of mellow mushroom in Atlanta

The Panos Family’s Role in Preserving Mellow Mushroom’s Character — and Expanding in Atlanta

mellow-mushroom-franchise-panos-restaurant-group-metro-atlanta

Graphic with arm, holding graduation cap, coming out of stack of books

Green Home Builders USA Brings One of Australia’s Fastest-Growing Franchise Models Stateside

MORE STORIES LIKE THIS