JDog Carpet Cleaning & Floor Care Eyes Raleigh, North Carolina for Franchise Growth

JDog Carpet Cleaning & Floor Care, a new floor cleaning franchise from veteran-focused franchisor JDog Brands, is gearing up for major expansion. Following a pandemic-fueled boom in the home services sector, JDog Carpet Cleaning & Floor Care signed an impressive 14 franchise locations in its first two years of operation. Now, the emerging brand hopes to open 10 new locations by the end of 2022, and has identified several markets primed for growth across the country, including Raleigh, North Carolina.

Why Raleigh Is Primed for JDog

North Carolina is one of the nation’s fastest-growing states, and Raleigh is the tenth most popular city in the nation for people moving to a new metro area, according to the latest migration data from the U.S. Census Bureau. The Raleigh population features nearly 200,000 single-family households, as well as over 20,000 veterans. Notably, a whopping 8.3% of North Carolina's entire population are veterans, and there are eight military bases in the state. These are prime demographics for the veteran-based home services franchisor.

“So many of North Carolina’s homes are occupied by veterans,” said Jerry Flanagan, the founder and CEO of JDog Brands. “Veterans often have a difficult time transitioning into civilian life. Most jobs don’t look anything like the military structure that veterans are accustomed to, but franchising, when done correctly, can fit like a glove. Veterans like to follow a process. They take their training seriously, and they’ve got the grit and experience to overcome challenges. We’ve built our franchise opportunities to make the most of those qualities and help our franchisees find success quickly.”

And as a relatively new sister concept to JDog Junk Removal & Hauling, prospective JDog Carpet Cleaning & Floor Care franchise owners will have access to uniquely wide-open market availability. The JDog Brands has identified room to add 5 of territories in Raleigh.

Additionally, JDog Carpet Cleaning & Floor Care franchisees can work in conjunction with JDog Brands’ other franchise, JDog Junk Removal & Hauling, which currently has an operation in Raleigh, to offer a holistic service for homeowners who are moving or clearing out a space.

The Advantages of a JDog Carpet Cleaning & Floor Care Franchise

The JDog business requires no brick-and-mortar space, resulting in minimal overhead costs, a streamlined operational model and an attractive work-life balance. JDog’s streamlined operational model also means veteran franchisees don’t need any on-the-ground experience in floor cleaning or even business ownership — they simply need to demonstrate an alignment with JDog’s core values of respect, integrity and trust. 

JDog Carpet Cleaning & Floor Care offers steam cleaning and power washing for carpets, area rugs, upholstery, tile, grout and hardwood. Since these are specialized services that are difficult for individuals to do on their own and cannot be automated by technology, Flanagan says, JDog allows owners to tap into a recession-resistant consumer offering, recurring revenue and repeat customers.

The brand also offers comprehensive training and ongoing support from its corporate office, and most new owners open their business in as little as eight weeks after signing the franchise agreement.

“The beauty of this business is that it requires no specialized skills or knowledge, but at the same time, it is designed to elevate the strengths of veterans and make the most of their talents,” said Dana Forester, president and COO of JDog Carpet Cleaning & Floor Care said. “So much of being in the military is about following a process, and with JDog, we’ve built a process that just about any veteran can take and turn into a thriving business.”

Why the Time Has Never Been Better To Invest in JDog

Over the past year, the $5 billion carpet cleaning industry has proven to be more relevant than ever as people spent more time at home during the pandemic. As a result, while 2020 brought a series of challenges for businesses across nearly every segment, JDog Brands was able to thrive. Last year, JDog Brands showed no signs of slowing down, seeing a 28% increase in franchise owners who signed agreements in 2021 across both concepts. 

Looking ahead, the multi-brand franchisor is planning to ride that momentum to expand further in 2022. In addition to Raleigh, JDog is actively seeking qualified franchisees to open franchise territories in markets across the country, starting with New York, New Jersey and Pennsylvania.

“We have emerged as a leader in a very in-demand market, and we’re ready to take full advantage of that position,” said Flanagan. “We’ve got wide-open territory availability and increasing demand for our services from prospective customers. Now, we’re just focusing on finding the right franchise owners to help us launch in new markets.”

The cost to open a JDog Carpet Cleaning & Floor Care ranges from $37,909 to $169,947 including a $25,000 franchise fee. For more information on franchising with JDog, visit https://www.jdogbrands.com/own-a-franchise.