1851

<a href="https://jontaffer.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-jon-taffer-is-betting-on-the-restaurant-industry-with-taffers-tavern-2714874" target="_blank" rel="nofollow">Jon Taffer,</a> renowned hospitality expert and entrepreneur, has become beloved by television audiences across the globe for helping transform struggling bars into vibrant, profitable businesses on seven seasons of Paramount Network’s “<a href="https://www.paramountnetwork.com/shows/bar-rescue?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-jon-taffer-is-betting-on-the-restaurant-industry-with-taffers-tavern-2714874" target="_blank" rel="nofollow">Bar Rescue</a>”.Now, the larger-than-life television personality is offering prospective franchisees the opportunity to take advantage of his famed standards with the opening of the <a href="https://www.tafferstavern.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-jon-taffer-is-betting-on-the-restaurant-industry-with-taffers-tavern-2714874" target="_blank" rel="nofollow">Taffer’s Tavern </a>franchise.&nbsp;“Taffer's Tavern origin is a fascinating story,” Taffer told 1851 Franchise, calling from Alpharetta, Georgia where he was helping prepare the flagship Taffer’s Tavern for opening. “About two years ago, I was looking at the casual dining model and knew it couldn’t sustain itself — the unemployment rate was incredibly low and no one could find employees. Plus, since many states have passed <a href="https://1851franchise.com/five-things-franchisees-need-to-know-about-minimum-wage-requirements-4747">$15 an hour minimum wage</a> and permit <a href="https://www.zenefits.com/workest/how-tip-credits-work/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-jon-taffer-is-betting-on-the-restaurant-industry-with-taffers-tavern-2714874" target="_blank" rel="nofollow">employee tip credits</a>, wages skyrocketed, making the restaurant business model untenable.”&nbsp;So, Taffer went out with an aggressive plan to recreate the casual dining model. “To reinvent it, we focused more on using computer technology in the kitchen, <a href="https://1851franchise.com/could-robots-be-cheaper-than-hiring-at-15-an-hour--4766">relying on robotics thereby reducing staff and cutting costs</a>,” he said. “The future of food is not chefs, it is automated technology.”<h4>A Focus on Sous Vide Offers an Efficient New Kitchen Model</h4>To accomplish this, Taffer asked himself if it was possible to create a full-service kitchen without any raw protein. He partnered with <a href="http://www.cuisinesolutions.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-jon-taffer-is-betting-on-the-restaurant-industry-with-taffers-tavern-2714874" target="_blank" rel="nofollow">Cuisine Solutions</a>, which is bringing its innovative sous vide cooking technology to Taffer’s Tavern. Sous vide cooking is a system involving vacuum-sealing food, cooking it in a water oven and then charring the steak in a high-tech oven. With this method, the kitchen’s layout doesn't need a hood-and-vent system and can be smaller, minimizing the number of employees needed to maintain a high-volume of orders.&nbsp;The tavern’s packaged sous vide items have a shelf life that’s three times longer than a traditional product, allowing operators to maintain more accurate inventory levels, Taffer says. Plus, since all of the food comes packaged, prep time is almost completely eliminated. Additionally, integrated technology between the front and back of house helps streamline operations. When an order comes into the kitchen, the computer displays exact instructions on how to cook each dish.&nbsp;Taffer worked for two years with Cuisine Solutions at its kitchens to develop the new menu. In addition, Taffer’s Tavern will leverage “Bar Rescue”'s popularity by featuring many of the cocktails that have appeared on the show.<h4>The "Bar of the Future"</h4>When it comes to the bar, Taffer’s Tavern formed a technology partnership with Krowne to bring his “Bar of the Future” vision to life with cutting-edge bar equipment, efficient design and advanced training programs. After creating the entire bar in 3D to present to Taffer’s team, <a href="https://www.youtube.com/watch?v=XGP2cnERuO4&utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-jon-taffer-is-betting-on-the-restaurant-industry-with-taffers-tavern-2714874" target="_blank" rel="nofollow">Krowne re-created the bar in an immersive virtual reality world</a>. This custom VR demo allows users to interact with equipment and create virtual cocktails from scratch. The team was also able to perform in-depth footstep analyses to ensure that the bartender can optimize efficiency with minimal movement.&nbsp;“After we put this concept together, developed the menu and optimized the design of the tavern, it was time to sell franchises,” said Taffer. “Then COVID-19 hit, and somehow our new restaurant model was perfectly positioned for this new normal.”<h4>Prioritizing Health and Safety</h4>Developed long before the COVID pandemic, Taffer’s innovative concept features the kind of high safety standards for both guests and staff that are becoming essential in the restaurant industry.&nbsp;Taffer established <a href="https://www.restaurantnews.com/taffers-tavern-launches-taffers-safe-dining-system-042920/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-jon-taffer-is-betting-on-the-restaurant-industry-with-taffers-tavern-2714874" target="_blank" rel="nofollow">Taffer’s Safe Dining System</a> as a signature methodology that sets new safety standards for the restaurant industry that franchisors would be wise to pay attention to. For example, Krowne’s new liquid CO2 glass frosters chill glasses instantly without condensation to maintain the ideal cocktail serving temperature and taste profile. The technology also sanitizes the glass upon contact with the supercooled, dry gas. Other elements include protocols for a no-contact, third-party order pick-up system, hand-scanning detection technology, eliminating the need for delivery drivers to come inside the restaurant, and a unique meal preparation technology where food is minimally touched to prevent cross-contamination.<h4>Growth Through Franchising</h4>With an aggressive growth strategy in place, Taffer has partnered with <a href="http://www.fransmart.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-jon-taffer-is-betting-on-the-restaurant-industry-with-taffers-tavern-2714874" target="_blank" rel="nofollow">Fransmart</a> as <a href="https://fransmart.com/taffers-tavern-food-and-spirits/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-jon-taffer-is-betting-on-the-restaurant-industry-with-taffers-tavern-2714874" target="_blank" rel="nofollow">the exclusive franchise development partner for Taffer’s Tavern</a> to facilitate the national rollout of the emerging brand.“In the world of franchising, <a href="https://1851franchise.com/burger-king-introduces-new-restaurant-model-for-a-post-covid-world-2713814">it is time for a new kind of restaurant business model</a>,” said Taffer. “For one, we are 40% the size of a traditional restaurant design and our labor costs run 40% less than the average. I’ve consulted for franchise companies and franchisees over the years, and as they struggled to manage labor costs, the front of the house always suffered. By eliminating back of house pressure, we have more money to invest in the front-of-house, as well as more energy to promote connectivity and offer the ultimate in customer service.”&nbsp;The initial <a href="https://whatnowatlanta.com/first-atlanta-area-taffers-tavern-to-open-july-2020-will-utilize-taffers-safe-dining-system/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-jon-taffer-is-betting-on-the-restaurant-industry-with-taffers-tavern-2714874" target="_blank" rel="nofollow">Taffer’s Tavern launched in Alpharetta, Georgia</a>, with a soft opening in late October and a grand debut in November on Nov. 18. It will be operated by Five Guys Taverns, an experienced franchisee. In addition, Cuisine Solutions has signed a multi-unit deal, as franchisee for the D.C. area starting in 2021. BG Hospitality Group, another franchisee, will launch five units in Boston and its nearby suburbs.“I truly believe that the first thing people are going to do after quarantine ends is go out to eat,” said Taffer. “<a href="https://1851franchise.com/when-will-restaurant-workers-get-covid-19-vaccinations-2714575">With the vaccine rolling out, restaurants are going to come back quicker than other businesses</a>. But, after the pandemic, all the loyalty will be gone. The ones that build the right brand and connect with customers present an opportunity to get noticed. With 50% of restaurants closed and available real estate popping up everywhere, this spring could truly be the greatest business opportunity of our lifetime.”

Why Jon Taffer Is Betting on the Restaurant Industry With Taffer’s Tavern

1851 Franchise

The “Bar Rescue” star spoke with 1851 Franchise to lay out how he plans to completely revamp the casual dining franchise model.

why-jon-taffer-is-betting-on-the-restaurant-industry-with-taffers-tavern

Sola Salons

Sola Salons Eyes Southern Connecticut for Strategic Franchise Expansion

sola-salons-eyes-southern-connecticut-for-strategic-franchise-expansion

Woodhouse Spas

Photo of exterior of Woodhouse Spa location with people walking around outside

Woodhouse Spas: A Recession-Resistant Franchise Opportunity With Unmatched Support

woodhouse-spas-recession-resistant-franchise-opportunity

Sylvan Learning

Pasadena Weekly: Sylvan Learning Pasadena Offers Free Tutoring for Students Impacted by Local Fires

sylvan-learning-pasadena-free-tutoring-fire-support

BIGGBY COFFEE

BIGGBY® COFFEE Names Erin Kaylor as President, Reinforcing People-First Vision

BIGGBY® COFFEE Names Erin Kaylor as President, Reinforcing People-First Vision and Growth-Focused Future

biggby-coffee-names-erin-kaylor-president

Workout Anytime

Design with Workout Anytime logo and photo of Larry Brayman

Workout Anytime Welcomes Larry Brayman as Chief Marketing Officer, Strengthening Leadership Team Amid Growth Surge

workout-anytime-larry-brayman-cmo

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

Restaurant Business: Crumbl Cools Its Expansion, Refocuses on Profitability

restaurant-business-crumbl-cools-its-expansion-refocuses-on-profitability

Franchise Face-Lifts: Why Major Restaurant Brands Are Betting Big on Remodels

franchise-face-lifts-why-major-restaurant-brands-are-betting-big-on-remodels

How New Tariffs Are Causing Price Hikes and Surcharges for U.S. Businesses and Franchises - 1851

Tariffs Prompt Price Hikes, Surcharges as Businesses (and Franchises) Brace for Rising Costs 

tariffs-prompt-price-hikes-surcharges

Pizza Hut - EYM Group - Chapter 11 Bankruptcy - 77 Pizza Hut Locations Sold - 1851 Franchise

77 Pizza Hut Locations Sold After Franchisee Bankruptcy Filing

pizza-hut-franchisee-bankruptcy-eym-group

Photo of powerlifter, wearing red singlet and white socks, preparing to deadlift

The 5 Business and Life Lessons I Learned from Powerlifting

the-5-business-and-life-lessons-i-learned-from-powerlifting

Consulting and Development | Big Sky Franchise Team — Emerging Leaders in Franchise Support

Big Sky Franchise Team: Expert Consulting for Scalable Growth

consulting-and-development-big-sky-franchise-team-emerging-leaders-in-franchise-support

Franchise Financial Reporting, Analytics and Business Intelligence | Qvinci

Franchise Financial Reporting, Analytics and Business Intelligence | Qvinci — Emerging Leaders in Franchise Support

franchise-financial-reporting-analytics-and-business-intelligence-qvinci-emerging-leaders-in-franchise-support

franchise supplier award design with Locate AI logo and 1851 Franchise badge

Franchise Real Estate Services | Locate AI — Emerging Leaders in Franchise Support

locate-ai-emerging-leaders-in-franchise-support

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchise Success Stories: Inspiring Tales from the Front Lines

franchise-success-stories

Image of building outline hovering over person's hand

How To Choose the Right Franchise: A Step-by-Step Guide to Success

how-to-choose-the-right-franchise-step-by-step

Most Profitable Restaurant Franchises To Own in 2025 - 1851 Franchise

The Most Profitable Restaurant Franchises to Own in 2025

most-profitable-restaurant-franchises-to-own

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Why Jon Taffer Is Betting on the Restaurant Industry With Taffer’s Tavern

MORE STORIES LIKE THIS