Sola Salons

<a href="https://www.solasalonstudios.com/franchising?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-sola-salons-supports-its-franchisees-tailored-support-at-all-stages-2728114" target="_blank" rel="nofollow">Sola Salons</a>, a leader in the rapidly growing salon suite industry, is redefining how franchisees and beauty professionals connect, grow and succeed. The company's business model revolves around empowering&nbsp;<a href="https://1851franchise.com/sola-salons/info">Sola Salons</a> owners with the tools they need to support independent Sola Pros — the beauty entrepreneurs who lease space from them — with customizable, private suites and the tools they need to thrive in their business ventures. Behind this model lies a robust framework of support, driven by innovative technology and a franchisee-centric approach.<h3>A Franchisee-Centric Model</h3>At the core of Sola Salons’ franchise model is a deep understanding that franchisees are the brand’s primary customers. This philosophy is reflected in the various tools and systems Sola has developed to make franchise operations easier and more profitable.While the end-users of Sola Salons’ services are the Sola Pros, or even their clients, Sola’s commitment to supporting and serving its franchisees is what makes the model work.From marketing to day-to-day business management, Sola has designed its support to help franchisees succeed. These innovations include user-friendly CRM systems, lead-to-lease conversion tools and mobile tools that assist both franchisees and Sola Pros in maintaining the highest level of service.<h3>Ongoing Franchisee Support From Day One</h3>“The support at the beginning is phenomenal. Sola helps with location development and offers great assistance and hand-holding,” said&nbsp;<a href="https://1851franchise.com/sola-salons/why-one-of-planet-fitness-largest-franchisees-chose-to-grow-with-sola-salons-2727315#featured">Chet Lamey</a>, a multi-unit Sola owner with previous exposure to the franchise world. “I’ve had enough experience to know the difference between great brands, and Sola aligns with my expectations. The support is invaluable.”Sola Salons offers continuous support to franchisees, particularly in the early stages of business. Completing proper training and education, as well as selecting a prime site for the business, are both crucial to franchisees’ long-term success.“Once the owner signs the franchise agreement, they start to work with our team to secure a viable site,” said&nbsp;<a href="https://www.linkedin.com/in/jeff-pleis-786b3810/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-sola-salons-supports-its-franchisees-tailored-support-at-all-stages-2728114" target="_blank" rel="nofollow">Jeff Pleis</a>, vice president of franchise operations. “We evaluate the site based on demographics, rent structure, competition in the area and prices Sola owners can charge. That helps us to determine the potential profitability of the site.”Once the site is selected, the team also supports the franchisee with design help, architectural review and monitoring of early construction.“There are timelines put forth from an operations perspective, and we have regular check-ins with the franchisee,” Pleis said. “Those start on a monthly basis, and as the franchisee gets closer to opening, they are moved to a weekly basis. These support calls help ensure franchisees are effectively implementing their marketing plans, generating quality leads, and successfully converting those leads into signed leases.”<h3>Leveraging Technology for Franchise Success</h3>Sola Salons’ technological innovation is aimed at improving not only operational efficiency but also the relationship between franchisees and their pros.&nbsp;“Our goal is to make the Sola Salons model easy for our franchisees and the Sola Pros,” said&nbsp;<a href="https://www.linkedin.com/in/jeffreygrayson/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-sola-salons-supports-its-franchisees-tailored-support-at-all-stages-2728114" target="_blank" rel="nofollow">Jeff Grayson</a>, chief technology officer.<h3>Streamlined Lead-to-Lease Process</h3>Sola’s technology plays a significant role in helping franchisees convert leads into signed leases. One of the most important tools in this process is the website, which serves as a conversion funnel for both organic and paid traffic. Sola’s digital marketing efforts are aimed at driving traffic to sites, turning interested beauty professionals into leads and capturing those leads in the company’s CRM system. The CRM system allows for a personalized approach to sales, helping franchisees nurture relationships and effectively convert leads into paying pros.&nbsp;<h3>Simplifying Daily Operations for Franchisees</h3>Once the lease is signed by the Sola Pro, the operational tools provided by Sola continue to support franchisees in working alongside their pros to manage day-to-day demands. One of the key aspects of running a successful salon suites business is maintaining a clean, functioning and well-equipped facility that Sola Pros are proud to work from and clients are happy to visit.Sola has integrated several in-building technologies like digital signage to engage customers and mobile communication tools for Sola Pros to make maintenance requests for their suites. By helping both franchisees and Sola Pros create and maintain an attractive, welcoming and well-functioning space, the franchisor positions the system for success at all levels.<h3>Marketing Strategy and Communications Support</h3>Once the Sola location is operational, it’s crucial that franchisees stay visible to and connected within the community. Adequate marketing and search engine optimization efforts help franchisees to raise awareness of their presence and stay relevant in the community, and the franchisor provides support in these efforts.“We have a social component that’s really important,” Pleis said. “We put a ton of effort into our marketing support with franchisees. We have an SEO team, a national digital marketing team, a grassroots and print marketing team, and a social media team to support our owners. This is all paid for by the national advertising fund.”According to Pleis, Sola also offers creative services. Should franchisees need designs for items like flyers or displays, they can call on a team of experts to create high-quality, brand-aligned imagery.Throughout this entire process, the corporate team remains in conversation with franchisees, encouraging local owners to be involved in the development of brand messaging and decisions surrounding how and where dollars from the national advertising fund are spent.“Sola offers amazing support and has a strong brand with great real estate opportunities,” Lamey said. “It’s important to have strong relationships with your tenants and operators. The support from Sola has been incredible, making the stressful process of building a business much more manageable.”Sola Salons has created a franchise model that supports its franchisees not just with high-quality physical spaces but with a comprehensive suite of technological tools and resources. From lead conversion to daily operations and marketing support, the team is committed to helping franchisees succeed at every stage of their journey.&nbsp;To find out more information on costs to buy this franchise, please visit<a href="https://1851franchise.com/sola-salons">&nbsp;https://1851franchise.com/sola-salons</a>.

How Sola Salons Supports Its Franchisees: Tailored Support At All Stages

Sola Salons Franchise Model: Empowering Owners With Technology And Support

1851 Franchise

The salon suite franchise is revolutionizing the industry with a franchisee-focused model that emphasizes support with technology, marketing, operations and more.

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