Sweet Home Chicago: Smoothie King Looks to Conquer Windy City
Sweet Home Chicago: Smoothie King Looks to Conquer Windy City

The nutrition-based beverage brand aims to open more than 80 Chicagoland locations in the coming years.

Beware Dairy Queen, Smoothie King is readying for a Chicago quick service crusade.

Smoothie King, a nutrition-based fresh fruit beverage brand, is preparing to conquer Chicago with plans to open 80 to 90 locations in the region within the next three to five years. Franchisee Umair Nazir intends to start the quest by opening two locations, the first of which is set to open in Bloomingdale by December 2015.

Nazir told Crain’s Chicago Business that choosing the right area to develop is essential.

"Location is of the essence," Nazir said. "We don't want to rush into the wrong location. We want to be in an area where we can cater to the healthier side of the market instead of just open for the heck of opening."

Illinois currently has seven Smoothie King establishments, with O'Hare International Airport being the only Chicagoland location.

Smoothie King has more than 720 stores in 33 and three countries, and the brand is looking to partner with five to 10 franchisees who can each open multiple locations in the region according to Crain's Chicago Business.

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