1851

There is a seemingly endless list of brands that claim they&#8217;re at the forefront of the better-burger franchise industry. But only one can proudly claim it was one of the innovative originators behind the booming segment: <a href="http://ownasobelmans.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-sobelmans-local-store-marketing-efforts-stand-out-in-the-competitive-better-burger-industry-5159" target="_blank" rel="nofollow" target="_blank">Sobelmans Pub &amp; Grill</a>. <a href="https://sobelmanspubgrill.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-sobelmans-local-store-marketing-efforts-stand-out-in-the-competitive-better-burger-industry-5159" target="_blank" rel="nofollow" target="_blank">Sobelmans</a> has been serving up the best burgers and bloody marys since 1999. It all started with Dave Sobelman and his wife Melanie, who set out on a mission to grill beef patties and serve them on fresh-baked country rolls with a variety of delicious toppings for consumers to enjoy. It&#8217;s safe to say the brand made that goal a reality&#8212; its products aren&#8217;t just known in its hometown of Milwaukee, Wisconsin. Sobelmans&#8217; menu and products are praised across the country. &#8220;We were the first restaurant to take burgers and bloodies seriously. It was really a simple decision for us&#8212;everybody likes burgers, regardless of where they come from,&#8221; said Sobelman. &#8220;Now there are tons of restaurants trying to mimic and replicate what we do on a daily basis. But other places don&#8217;t have the Sobelmans environment that&#8217;s rich in character, culture and tradition.&#8221; That unique atmosphere has played an instrumental role in Sobelmans&#8217; success. At its core, Sobelmans is a local restaurant. As the brand signs franchisees to bring its concept to new communities, Sobelmans will continue to operate as a neighborhood burger joint. That means employing the same local marketing tactics that first made the brand recognizable nearly two decades ago. Before online advertising and social media platforms took over the marketing industry, Sobelman relied on one of the most tried and true methods: word of mouth. Everywhere he went, Sobelman brought business cards that were good for one free cheeseburger. He knew that as soon as customers took their first bite, they&#8217;d be hooked. &#8220;Engaging the local community has always been my top priority. Sobelmans is first and foremost a place where people can gather with their friends and family,&#8221; said Sobelman. &#8220;I also want customers to have the chance to get to know me. My wife and I are incredibly hands-on&#8212; on any given day you&#8217;ll find us bussing tables or having a beer with patrons. You&#8217;d be hard-pressed to find another owner in town who&#8217;s more involved with their restaurant than I am.&#8221; In addition to its old school and personal marketing methods, Sobelmans is also incredibly active on different digital and social media platforms. In fact, Sobelmans has built up a network of tens of thousands of loyal Facebook fans who are constantly sharing their drinking and dining experiences online. The brand prides itself on finding social media opportunities that other restaurants miss, while at the same time encouraging its customers to share their Sobelmans stories with their friends. That commitment to creating a community&#8212;both in person and online&#8212;is something that Sobelmans will continue to do with new franchise units. No matter where the brand goes, it will always be a local restaurant at heart. &#8220;When a new Sobelmans opens its doors, I&#8217;ll be there for the first couple of months to make sure that things are running smoothly. It&#8217;s so important for all of our restaurants to have the same vibe and environment. That&#8217;s how we&#8217;ll stay true to ourselves and ensure that the Sobelmans brand is growing in the right way,&#8221; Sobelman said. Click <a href="https://sobelmanspubgrill.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-sobelmans-local-store-marketing-efforts-stand-out-in-the-competitive-better-burger-industry-5159" target="_blank" rel="nofollow">here</a> to learn more about franchising with Sobelmans Pub &amp; Grill.

1851 Franchise

Sobelmans Pub & Grill relies on tried and true local marketing tactics to create an unparalleled level of customer loyalty.


This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

How Sobelmans' Local Store Marketing Efforts Stand Out in the Competitive Better-Burger Industry

how-sobelmans-local-store-marketing-efforts-stand-out-in-the-competitive-better-burger-industry

Sola Salons

Sola Salons Targets Chicago for Strategic Franchise Growth

sola-salons-targets-chicago-for-strategic-franchise-growth

Melting Pot

Photo of Melting Pot white chocolate fondue

How Melting Pot Franchisees Drive Year-Round Success Through Strategic Promotions and Local Marketing

melting-pot-franchise-year-round-success

Crust Pizza Co.

Crust Pizza Co. - Technology Piece - CTO Nick Fontenot - May 2025 - 1851 Franchise

Crust Pizza Co. Builds the Future of Franchising With Tech-First Strategy

crust-pizza-co-technology-nick-fontenot-cto

Paris Baguette

Paris Baguette’s Recipe for Expansion: Leadership, Community and A Vision for 1,000 Cafés by 2030

paris-baguettes-recipe-for-expansion-leadership-community-and-a-vision-for-1000-cafes-by-2030

Seniors Helping Seniors®

Franchisee Spotlight with Billy and Anita Clark and Seniors Helping Seniors

Heart and Purpose: Couple Launch Seniors Helping Seniors® Franchise in Northern Arizona

heart-and-purpose-couple-launch-seniors-helping-seniors-franchise-in-northern-arizona

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Restaurant Business: Crumbl Cools Its Expansion, Refocuses on Profitability

restaurant-business-crumbl-cools-its-expansion-refocuses-on-profitability

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

The Ultimate Guide to Selling Franchises: Building Your Brand’s Growth Machine

ultimate-guide-to-selling-franchises

How Sobelmans' Local Store Marketing Efforts Stand Out in the Competitive Better-Burger Industry

MORE STORIES LIKE THIS