1851

There is a seemingly endless list of brands that claim they&#8217;re at the forefront of the better-burger franchise industry. But only one can proudly claim it was one of the innovative originators behind the booming segment: <a href="http://ownasobelmans.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-sobelmans-local-store-marketing-efforts-stand-out-in-the-competitive-better-burger-industry-5159" target="_blank" rel="nofollow" target="_blank">Sobelmans Pub &amp; Grill</a>. <a href="https://sobelmanspubgrill.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-sobelmans-local-store-marketing-efforts-stand-out-in-the-competitive-better-burger-industry-5159" target="_blank" rel="nofollow" target="_blank">Sobelmans</a> has been serving up the best burgers and bloody marys since 1999. It all started with Dave Sobelman and his wife Melanie, who set out on a mission to grill beef patties and serve them on fresh-baked country rolls with a variety of delicious toppings for consumers to enjoy. It&#8217;s safe to say the brand made that goal a reality&#8212; its products aren&#8217;t just known in its hometown of Milwaukee, Wisconsin. Sobelmans&#8217; menu and products are praised across the country. &#8220;We were the first restaurant to take burgers and bloodies seriously. It was really a simple decision for us&#8212;everybody likes burgers, regardless of where they come from,&#8221; said Sobelman. &#8220;Now there are tons of restaurants trying to mimic and replicate what we do on a daily basis. But other places don&#8217;t have the Sobelmans environment that&#8217;s rich in character, culture and tradition.&#8221; That unique atmosphere has played an instrumental role in Sobelmans&#8217; success. At its core, Sobelmans is a local restaurant. As the brand signs franchisees to bring its concept to new communities, Sobelmans will continue to operate as a neighborhood burger joint. That means employing the same local marketing tactics that first made the brand recognizable nearly two decades ago. Before online advertising and social media platforms took over the marketing industry, Sobelman relied on one of the most tried and true methods: word of mouth. Everywhere he went, Sobelman brought business cards that were good for one free cheeseburger. He knew that as soon as customers took their first bite, they&#8217;d be hooked. &#8220;Engaging the local community has always been my top priority. Sobelmans is first and foremost a place where people can gather with their friends and family,&#8221; said Sobelman. &#8220;I also want customers to have the chance to get to know me. My wife and I are incredibly hands-on&#8212; on any given day you&#8217;ll find us bussing tables or having a beer with patrons. You&#8217;d be hard-pressed to find another owner in town who&#8217;s more involved with their restaurant than I am.&#8221; In addition to its old school and personal marketing methods, Sobelmans is also incredibly active on different digital and social media platforms. In fact, Sobelmans has built up a network of tens of thousands of loyal Facebook fans who are constantly sharing their drinking and dining experiences online. The brand prides itself on finding social media opportunities that other restaurants miss, while at the same time encouraging its customers to share their Sobelmans stories with their friends. That commitment to creating a community&#8212;both in person and online&#8212;is something that Sobelmans will continue to do with new franchise units. No matter where the brand goes, it will always be a local restaurant at heart. &#8220;When a new Sobelmans opens its doors, I&#8217;ll be there for the first couple of months to make sure that things are running smoothly. It&#8217;s so important for all of our restaurants to have the same vibe and environment. That&#8217;s how we&#8217;ll stay true to ourselves and ensure that the Sobelmans brand is growing in the right way,&#8221; Sobelman said. Click <a href="https://sobelmanspubgrill.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-sobelmans-local-store-marketing-efforts-stand-out-in-the-competitive-better-burger-industry-5159" target="_blank" rel="nofollow">here</a> to learn more about franchising with Sobelmans Pub &amp; Grill.

1851 Franchise

Sobelmans Pub & Grill relies on tried and true local marketing tactics to create an unparalleled level of customer loyalty.


This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

How Sobelmans' Local Store Marketing Efforts Stand Out in the Competitive Better-Burger Industry

how-sobelmans-local-store-marketing-efforts-stand-out-in-the-competitive-better-burger-industry

Right at Home

Right at Home Expanding In-Home Care Services in Wausau, Wisconsin 

right-at-home-expanding-in-home-care-services-in-wausau-wisconsin

The Growth Coach

Top 5 Reasons To Invest in The Growth Coach Franchise

top-5-reasons-to-invest-in-the-growth-coach-franchise

Caring Transitions

Planning Today for Peace Tomorrow: Caring Transitions on the Importance of Estate Planning

planning-today-for-peace-tomorrow-caring-transitions-on-the-importance-of-estate-planning

Onigilly Japanese Kitchen

Onigilly Franchise - Target Market - San Diego - 1851 Franchise

Onigilly Japanese Kitchen Franchise Sets Sights on San Diego Expansion

onigilly-franchise-san-diego-restaurant-expansion

ServiceMaster Restore

Liberty Restoration Group Renews Proud Partnership with Lindenwood University Athletics

liberty-restoration-group-renews-proud-partnership-with-lindenwood-university-athletics

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Slim Chickens Opens R&D Center at World Headquarters To Drive Menu Innovation

slim-chickens-rd-center-fayetteville

Nearly 40% of Americans Are Eating Out Less as High Prices Redefine Dining Habits

nearly-40-of-americans-are-eating-out-less-as-high-prices-redefine-dining-habits

Authority Brands Enters Q4 with Record Momentum

Authority Brands Enters Q4 with Record Momentum, Surpassing 200 New Franchise Owners in the First 10 Months of 2025

authority-brands-enters-q4-with-record-momentum-surpassing-200-new-franchise-owners-in-the-first-10-months-of-2025

Franchises, work-life balance, millennials in franchising, millennials work-life balance

The Best Franchises for Millennials Wanting Work-Life Balance

best-franchises-millennials-work-life-balance

Photo of Papa Murphy's Take 'N' Bake Pizza franchisee Lily Wilford

Entrepreneur: This 18-Year-Old Saved Babysitting Money for College — Then Decided to Buy a Business Instead

18-year-old-franchise-owner-lily-wilford

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

image of michael panos and michel panos, owners of mellow mushroom in Atlanta

The Panos Family’s Role in Preserving Mellow Mushroom’s Character — and Expanding in Atlanta

mellow-mushroom-franchise-panos-restaurant-group-metro-atlanta

Photo of group of dogs standing together in day care facility

Top Pet Boarding and Day Care Franchise Opportunities for 2025

top-pet-boarding-daycare-franchises

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

How Sobelmans' Local Store Marketing Efforts Stand Out in the Competitive Better-Burger Industry

MORE STORIES LIKE THIS